--- title: Where's the Competitive Gold? | Crayon Webinar description: "Watch the on-demand recording of Crayon's \"Where's the Competitive Gold?\" masterclass — how to find, capture, and activate the competitive intel already hiding in your org — plus get the Competitive Gold Guide. Hosted by Shannon De Marco and Maddie Fitzgerald." --- Crayon Webinar · On-Demand # Where's the Competitive Gold? How to find, capture, and activate the intel already hiding in your org. A practitioner's masterclass on building a CI capture system that works regardless of your tech stack — now available to watch any time. - **Length** 60-minute recording · Live + Q&A - **Hosts** Shannon De Marco & Maddie Fitzgerald - **Includes** The Competitive Gold Guide ![Illustration of a pickaxe striking the ground with a pile of extracted gold above and gold deposits buried below labeled Sales rep knowledge, Customer insights, Executive briefings, Win/loss interviews, and Internal documents](https://51319993.fs1.hubspotusercontent-na1.net/hubfs/51319993/Crayon%20Microsites/competitive-gold-webinar/competitive-gold-hero.png) Most CI programs don't fail because the intel doesn't exist. They fail because nobody captures it. Your reps hear competitor objections every day. Your execs walk out of analyst briefings full of market context. Your Drive is full of win/loss interviews and analyst PDFs no one has read in months. That's the gold. This session is the system that mines it. In this session · 60 minutes ## What this session covers Three places competitive gold is hiding right now in your org. We show you how to mine each one. -   #### Mining the front lines Five voice-first methods to extract intel from reps before it decays. -   #### Mining the experts How 10 minutes of exec, SE, and CS time produces 5 high-quality insights. -   #### Mining your documents (live demo) Wiring dormant win/loss PDFs and analyst reports into a continuous pipeline. Watch on demand ### Get the recording + guide Enter your details and we'll take you straight to the recording — plus the Competitive Gold Guide.   Instant access to the recording and **the Competitive Gold Guide**. Built for any CI program ## Whether or not Crayon is in your stack. This is a practitioner's masterclass, not a product demo. The split is intentional, and it's the design rule we held ourselves to. 80% Methodology #### Best practices for any CI program You'll leave with a complete CI capture system you can run with a phone, a Slack channel, and a shared folder. Voice note scripts, debrief templates, folder structures, the weekly cadence. Implementable tomorrow, regardless of stack. 20% The Crayon shortcut #### How automation makes the system run on autopilot For teams running Crayon, you'll see how to activate the features that turn capture into a flywheel. Custom Insights, Sparks, the Google Drive integration, Crayon Answers in Slack and Teams. Framed as the shortcut, not the prerequisite.   Crayon Practitioner Guide Where's the Competitive Gold?   A guide to finding and feeding intelligence into Crayon, across every tech stack. 25 sections · Yours instantly C The leave-behind ## Plus the Competitive Gold Guide Yours the moment you sign up. The full toolkit for finding, capturing, and activating competitive intelligence across your stack. - 10 places competitive gold is hiding right now - 5 voice-first methods with rep scripts - Folder structures for Drive and SharePoint - A weekly cadence you can run in 30 minutes - 3 automations worth setting up once - The Custom Insights to Sparks blueprint Free with the recording. **Yours the moment you sign up.** Your hosts ## Two practitioners, one system.   Shannon De Marco Product Marketing Manager · Crayon   Maddie Fitzgerald VP of Customer Success · Crayon Shannon De Marco runs product and go-to-market strategy at Crayon, turning customer and market signals into the materials reps and CI teams actually use. Maddie Fitzgerald leads Customer Success, with nearly a decade scaling CS teams at high-growth software companies including Tropic and Guru. The capture system in this masterclass is the one they built and run themselves. ## The gold is already there. You just need the system to mine it. Sixty minutes of methods that work regardless of tech stack, plus a leave-behind toolkit you'll actually use. [Watch the recording](https://www.crayon.co/success/competitive-gold-webinar#)