Where's the Competitive Gold?
How to find, capture, and activate the intel already hiding in your org. A practitioner's masterclass on building a CI capture system that works regardless of your tech stack.
- When Thursday, June 4, 2026
- Time 3:00 PM ET / 12:00 PM PT
- Format 60 minutes · Live + Q&A
- Hosts Shannon De Marco & Maddie Fitzgerald
Most CI programs don't fail because the intel doesn't exist. They fail because nobody captures it.
Your reps hear competitor objections every day. Your execs walk out of analyst briefings full of market context. Your Drive is full of win/loss interviews and analyst PDFs no one has read in months. That's the gold. This session is the system that mines it.
What this session covers
Three places competitive gold is hiding right now in your org. We'll show you how to mine each one.
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Mining the front lines
Five voice-first methods to extract intel from reps before it decays.
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Mining the experts
How 10 minutes of exec, SE, and CS time produces 5 high-quality insights.
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Mining your documents (live demo)
Wiring dormant win/loss PDFs and analyst reports into a continuous pipeline.
Register for June 4
We'll send you the live link plus the recording. Can't make it live? Register anyway.
Every registrant gets the Competitive Gold Guide as a follow-up.
Whether or not Crayon is in your stack.
This is a practitioner's masterclass, not a product demo. The split is intentional, and it's the design rule we held ourselves to.
Best practices for any CI program
You'll leave with a complete CI capture system you can run with a phone, a Slack channel, and a shared folder. Voice note scripts, debrief templates, folder structures, the weekly cadence. Implementable tomorrow, regardless of stack.
How automation makes the system run on autopilot
For teams running Crayon, you'll see how to activate the features that turn capture into a flywheel. Custom Insights, Sparks, the Google Drive integration, Crayon Answers in Slack and Teams. Framed as the shortcut, not the prerequisite.
Competitive
Gold?
Plus the Competitive Gold Guide
Yours after the webinar. The full toolkit for finding, capturing, and activating competitive intelligence across your stack.
- 10 places competitive gold is hiding right now
- 5 voice-first methods with rep scripts
- Folder structures for Drive and SharePoint
- A weekly cadence you can run in 30 minutes
- 3 automations worth setting up once
- The Custom Insights to Sparks blueprint
Free for every webinar registrant. Sent within 24 hours of the live session.
Two practitioners, one system.
Shannon De Marco runs product and go-to-market strategy at Crayon, turning customer and market signals into the materials reps and CI teams actually use. Maddie Fitzgerald leads Customer Success, with nearly a decade scaling CS teams at high-growth software companies including Tropic and Guru. The capture system in this masterclass is the one they built and run themselves.
The gold is already there. You just need the system to mine it.
Sixty minutes on June 4. Methods that work regardless of tech stack. A leave-behind toolkit you'll actually use.
Register Now