Your product marketing strategy can be enhanced with the help of competitive intelligence. You can use competitive intelligence to better understand your market, perfect your messaging, launch a new product, and create sales enablement materials.
With this guide, you will learn how to leverage competitive intelligence to:
- Enhance your product launch strategy
- Strengthen your market understanding and build better target personas
- Improve your messaging so that it effectively resonates with your market
- Create winning pieces of sales enablement tools
This guide will take you through best practices for integrating competitive intelligence into each piece of your product marketing strategy.