Guide to Competitive Intelligence for Product Marketing

Learn how to integrate competitive intelligence into your product marketing strategy.

Your product marketing strategy can be enhanced with the help of competitive intelligence. You can use competitive intelligence to better understand your market, perfect your messaging, launch a new product, and create sales enablement materials. 

With this guide, you will learn how to leverage competitive intelligence to: 

• Enhance your product launch strategy 
• Strengthen your market understanding and build better target personas
• Improve your messaging so that it effectively resonates with your market 
• Create winning pieces of sales enablement tools 
• Bonus on-demand webinar: Using Competitive Intelligence for Successful Product Launches 

This guide will take you through best practices for integrating competitive intelligence into each piece of your product marketing strategy.