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Guide to Competitive Intelligence for Product Marketing

Learn how to integrate competitive intelligence into your product marketing strategy.

Screen Shot 2018-10-15 at 10.58.35 AMYour product marketing strategy can be enhanced with the help of competitive intelligence. You can use competitive intelligence to better understand your market, perfect your messaging, launch a new product, and create sales enablement materials. 

With this guide, you will learn how to leverage competitive intelligence to: 

  • Enhance your product launch strategy 
  • Strengthen your market understanding and build better target personas
  • Improve your messaging so that it effectively resonates with your market 
  • Create winning pieces of sales enablement tools 

This guide will take you through best practices for integrating competitive intelligence into each piece of your product marketing strategy.