Your product marketing strategy can be enhanced with the help of competitive intelligence. You can use competitive intelligence to better understand your market, perfect your messaging, launch a new product, and create sales enablement materials. 

With this guide, you will learn how to leverage competitive intelligence to: 

• Enhance your product launch strategy 
• Strengthen your market understanding and build better target personas
• Improve your messaging so that it effectively resonates with your market 
• Create winning pieces of sales enablement tools 

This guide will take you through best practices for integrating competitive intelligence into each piece of your product marketing strategy.