Crayon · On-Demand Webinar

The 2026 State of Competitive Intelligence, on demand

For the 9th edition of our State of Competitive Intelligence report, we surveyed hundreds of CI, sales, and revenue leaders. Then a panel of practitioners unpacked what's actually working this year. Watch the full session on demand.

Watch on demand 60 minutes 4 compete leaders
  • The practices most correlated with revenue, win rate, and adoption in 2026
  • How the best teams are putting AI to work in the sales motion — the year's widest gap
  • A practical playbook for turning competitive intel into pipeline

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Meet the panel

Compete leaders who've done the work

Four practitioners went beyond the data on how they build programs that actually move the number, and what they'd do differently.

Tali Soroker
Tali Soroker
Senior Competitive Intelligence Manager
Contentful
Lisa Gonzalez
Lisa Gonzalez
Senior Product Marketing Manager
Bloomerang
Eileen Bazin
Eileen Bazin
Sr. Corporate Strategy Analyst
Paychex
Tim Dillon
Tim Dillon
GTM AI & Sales Enablement
AssetWatch

Hosted by Shannon De Marco, Product Marketing Manager · Crayon

Haven't read the report yet?

Get the full 2026 State of Competitive Intelligence — six chapters and 16 charts of what's separating the programs that win. The recording brings it to life.

Read the 2026 report