xAd, Inc

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Location Drives Marketers’ Shift from Demographic to Contextual Insights

    Recent global events have proved how hard it is to predict outcomes. Consider President Trump and closer to home, Brexit. Heck, consider English football club underdog, Leicester City winning the Premier League last year. All events were against the odds, in all cases any expert relying on data to predict the outcome would have anticipated incorrectly. Why? Because people aren’t always...

xAd, Inc

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Your Guide to Designing Mobile Ads

    Mobile ad spending in the U.S. will more than double by the year 2021, according to marketing advisory firm BIA/Kelsey. At the same time, spending on location-targeted ads is expected to grow from about $12 billion to more than $32 billion.

xAd, Inc

Category: Content
Type: Blog Article

Generated 1 week ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Industry Insights: Foot Traffic Actions Speak Louder Than Words for Resolutioners

    On January 1st, millions of consumers resolve that they'll turn a new leaf, kick their sugary vices, and return to the gym. According to Statistic Brain Research Institute, nearly 60 percent of Americans also claim to keep good on their resolutions, at least through the first month. But, xAd's foot traffic data reveals that consumer effort in keeping those resolutions declines after th...

xAd, Inc

Category: Content
Type: Blog Article

Generated 1 week ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 1 week ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 2 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Top 10 Places People Will Go to Banish the Blue Monday Blues

    You've heard of Black Friday and even Gray Thursday (otherwise known as Thanksgiving), but are you familiar with Blue Monday? Blue Monday was developed by a British company who claimed to have calculated the exact date when consumers are most in need of a pick-me-up based on factors like weather, failed New Year's resolutions, and post-holiday debt. As a result, the third Monday in Jan...

xAd, Inc

Category: Positioning & Presence
Type: Page Design Update

Generated 2 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 2 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

xAd, Inc

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Innovation and Insights Changing Retail Marketing

    Frustrated shoppers are all too familiar with disappointing retail experiences: If they can't find what they want at the price that they want, they give up and leave. For marketers, this is something of a nightmare—pairing actionable data from both online and offline sources to understand consumer habits can be tricky, but emerging platforms and software will surely help. In this artic...

xAd, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Black Friday is Changing: How Location Intelligence Shows a Shift in Shopping Behavior

    With more than 154 million consumers shopping over this Thanksgiving weekend—up from 151 million in 2015—there’s no question that the holiday weekend is critical to a retailer’s success. Despite the rise of online and mobile shopping, in-store foot traffic is still a strong indicator of a brand’s success over the upcoming holiday season. 

xAd, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • NFL Foot Traffic Face Off: Broncos vs. Chiefs

    In two weeks, The Denver Broncos will host the Kansas City Chiefs in a huge divisional match-up for the #1 spot in the AFC West. The match-up is not only important for both teams, but also the NFL, who pushed it from the afternoon time slot to the coveted Sunday Night Football game.

xAd, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

xAd, Inc

Category: Content
Type: SlideShare Presentation

Generated 4 months ago

Slide Share presentations detected

  • Key Digital Trends from xAd's State of the Market Report

    In 2016, mobile advertising spend will exceed $100B globally! It’s now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year’s biggest mobile trends.

  • 5.7.13 xAd Mobile Stat of the Day: Battle of the Operating Systems

    It’s no secret that Samsung has made a calculated move toward Apple’s iPhone market share. As smartphone penetration rises, both Android and iOS-powered devices continue to increase in popularity, at the expense of Blackberry and Windows-powered phones. But with the recent launch of Blackberry 10, and a ton of marketing dollars spent on Windows phones... is there a re-forecasting in order?

  • 5.6.13 xAd Mobile Stat of the Day: Top App Types for Mobile Moms

    Mother’s Day is fast-approaching - did you forget? Well as you’ll no doubt turn to your smartphone to order flowers or book dinner, mobile moms leverage their smartphones for all sorts of sanity-saving activities from gaming to banking. So maybe this year instead of flowers... you should hook mom up with the latest and greatest mobile device?

  • 4.29.13 xAd Mobile Stat of the Day: Total Mobile Ad Spend vs. Location Ad Spend

    The opportunity for mobile advertising worldwide continues to grow, and alongside it, the understanding of the power of location. We’ve seen a number of ad spending forecasts repositioned as global brands and agencies shift more and more funds toward mobile, and more specifically mobile-location based advertising. This recent forecast from Berg Insight illustrates the exciting growth to come in t...

  • 5.2.13 xAd Mobile Stat of the Day: Smartphone User Transactions

    As seen in the general release of our 2013 Mobile Path to Purchase study, smartphones are a major contributing channel in the path to purchase. Smartphone users may rely heavily on their device during the research and decision phase, but ultimately make a purchase offline at a business location. But this activity is highly dependant on the vertical in focus... When smartphone users take the st...

  • 5.1.13 xAd Mobile Stat of the Day: Identifying Preferred Research Channels

    According to our newly released Mobile Path to Purchase findings, smartphones are an essential research channel and often accompany the activities conducted via Online/PC. While desktop remains a major factor in driving user decisions, when interacting within certain verticals - such as Gas & Convenience - smartphones become the dominant research channel. This is largely due to the importance of ...

  • 4.30.13 xAd Mobile Stat of the Day: Users Leverage Physical Location

    Mobile devices allow a level of convenience that can’t be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it’s a coffee shop, clothing boutique or dentist, mobile users allow their phone...

  • 5.3.13 xAd Mobile Stat of the Day: mCommerce Driving Growth in Overall eCommerce

    Retailers Rejoice! The evolution of our now very mobile culture is bringing positive change to the way we make purchases. Mobile is not replacing desktop as an eCommerce channel, it’s simply compounding overall retail eCommerce sales, and the positive effects are poised to continue. Last year, retail mCommerce contributed to 11% of overall retail eCommerce, and is set to contribute 25% by 2017. T...

xAd, Inc

Category: Content
Type: Youtube Video

Generated 4 months ago

xAd, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • NFL Foot Traffic Face Off: Patriots vs. Jets

    It's week two of our three part series, where we match up some of NFL's greatest rivalries and watch them go head to head in foot traffic.While the Jets season continues to slip away after their week nine loss to the Dolphins — their foot traffic remains high. See how they stacked up against the Patriots, arguably the best team in the NFL.

  • How to Gain Consumer Context by Using Location Intelligence in 2017

    The Future of Location panel at xAd On Location

  • NFL Foot Traffic Face Off: Cowboys vs. Eagles

    The midway point of the NFL season is coming up, and division rivalries are in full swing as teams battle to make the playoffs.  To get in the spirit, xAd looked at three of the biggest rivalries in the NFL to see what foot traffic can tell us about each team’s fans.

  • How to Build a Buyer Persona with Location Intelligence

    Every marketer can benefit from building a buyer persona: fictional representations of your target customers that include everything from demographic information to their shopping patterns, go-to devices, and general way of life. Buyer personas help us understand our target audience. They're a window into the customer's world, with a view of shoppers' preferences, wants, and needs.

  • The Future is Now: Here's How Augmented Reality Will Change Retail

    The lights dim, music pulses through the room, and models walk out onto the catwalk. But instead of the normal fashion show where viewers would traditionally snap a photo by smartphone then upload to a social feed, these clothes reveal information about the design, the price, and where it's available—online and off. This experience, of course, is where smartphones, and soon wearable de...

  • From Luxury to Economy: The Truth Behind Consumer Car Shopping Behavior

    We all think we know exactly how people buy cars. We picture consumers visiting dealerships on the weekend, or embarking on a car search at the same time that they buy a new house. While there may be some truth to these assumptions, automotive marketers know that assumptions aren't enough. To effectively engage your target car buying audience, you need to focus on the facts.

  • Infographic: Global Retail Shoppers On the Mobile Path to Purchase

    The path to purchase is no longer linear. Armed with smartphones, consumers are well-informed and often quick to convert online and in-store. Understanding how these consumers use their devices and how location affects their intent to buy is critical for marketers. This year, xAd released its Global Retail Mobile Path to Purchase study, which compares consumers across five countries to...

  • On the National Park Service's Centennial Anniversary, Here's What We Can Learn About Consumer Shopping Behavior

    Each year over 300 million people visit the nearly 85 million acres of America's National Parks. From Yellowstone in Wyoming to the Grand Canyon in Arizona, tourists flock to these locations to take in America's great outdoors. 2016, in particular, marks a special occasion for the National Park Service as it kicked off its 100th birthday on August 25th.

  • "Big Data Is Not a Strategy": 5 Tips for Making Location Intelligence Work for Your Brand

    "Turning Data into Action" Panel with xAd CRO, Chad Hickey, Former President, Global Marketing and Innovation, Dunkin’ Brands, John Costello and Vice President, Brand Strategy and Social Media, Pitney Bowes, Greta Wilson at xAd On Location 2016.

  • This Halloween, Scare Up More Retail Business With Location Intelligence

    It's that time of year again, when pumpkin-flavored products crop up everywhere, ads take on a decidedly spooky air, and consumers trade in back-to-school shopping for all things Halloween. While kids prepare to compete for those coveted full size candy bars, a competition of another kind is underway in retail stores. Americans

xAd, Inc

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Inaugural xAd On Location Event Brings Together Innovators to Inspire the Future of Location

    Today at our premier On Location event, xAd brought together tech, retail, advertising and fashion innovators to drive the discussion and applications of location technology forward. This event features keynote speakers and panelists from major brands including Bacardi and Dunkin’ Brands to investment capitalist firm Microsoft Ventures to the industry standard in measurement, comScore,...

xAd, Inc

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Booster Shot: What Foot Traffic Tells Us About the Relationship Between Pharmacies and Airports

    How familiar are these situations: on the way to the airport and you realize you've forgotten to refill your prescriptions and you don't have enough to last the entire trip? Or you've just landed and you're not sure what it is, but something in the air is aggravating your allergies and you need anti-histamines, and fast. Almost everyone has pharmacy needs in the lead up to and immediat...

xAd, Inc

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • 2016 US Open: Serving Up Insights Around NYC’s Big Tennis Event

    With a new stadium and roof, plus major upsets in the tennis world, this year’s US Open was a real ace as the tournament set various attendance records with popularity at an all-time high. Two new champions, Angelique Kerber and Stan Wawrinka, dispatched old favorites like Novak Djokovic and Caroline Wozniacki, and American men’s tennis still awaits their first Open victory since 2003....

  • 3 Audiences to Win Over this Holiday Planning Season

    This time of year, retail stores are busy finalizing their plans to capitalize on some of the biggest consumer shopping days of the year: Thanksgiving, Black Friday, Cyber Monday, and the days leading up to and around Christmas, all of which hold huge potential for retailers to entice shoppers eager for holiday deals. 

xAd, Inc

Category: Content
Type: Blog Article

Generated 7 months ago

xAd, Inc

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

xAd, Inc

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

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