Who needs a Lead Management Department?
The other day and out-of-the-blue, a client emailed over a file and asked that we import it into their CRM program. This is not an uncommon occurrence here at Ultimate Lead. As is typical, our client said nothing about the formatting or the importance of the many miscellaneous fields that accompanied the names and addresses. […] The post Who needs a Lead Management Department? appeared first on Ul...
Marketing Automation – Learning from Failure
People usually don’t write about their failures with technology, particularly Marketing Automation or CRM technology. It’s embarrassing and can even be a job killer, but that’s where some of the best lessons are learned. Recently a client of ours embarked on a big marketing automation initiative with Marketo. The consulting firm charged them more than […] The post Marketing Automation – Learning f...
Does your CRM Training Follow the 20-60-20 Rule?
Today's CRM programs typically offer so many features users require “Ground School.” Even programs that are intuitive and relatively easy to use have a learning curve can be steep. So CRM success demands good training. The post Does your CRM Training Follow the 20-60-20 Rule? appeared first on Ultimate Lead Systems.