SRJ Marketing Communications

SRJ Marketing Communications

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • To save marketing costs, work on your strategy

    One of the biggest challenges for rural healthcare marketing initiatives is the budget. For smaller hospitals, there simply aren’t enough resources to compete with the big dollars that larger, urban hospitals spend. Every penny and every FTE counts, so the best way to ensure that you are using your resources efficiently is to develop an overall marketing strategy that identifies priorities, sets g...

  • 5 Tips for Making Your Rural Hospital’s Social Media More Effective

    Are you aware that social media are powerful marketing tools for rural hospitals? An estimated 80 percent of Americans have a social media account, and research suggests that social media influence nearly half of the individuals seeking healthcare services.

  • Rural Hospital Website Checklist

    Websites are among the most important components of a rural hospital’s marketing strategy. For many patients, they are a major source of information about your facility and medical staff, and they often serve as the first impression of your services.

SRJ Marketing Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Rural Hospitals – Who knows exactly what you do?

    As a small hospital or clinic, can you truly say that people in your community know what you do? More to the point, are they driving by your facility and heading to a larger hospital for a service that you not only offer but excel at?

  • Branding 101: The Importance of Developing Your Hospital’s Unique Brand

    Whether you had to ponder this question for a moment or immediately answered yes, it serves as a helpful reminder that creating and refining your hospital’s brand are essential to business success. Within the rural healthcare industry, hospitals face a unique set of challenges due to limited funding and resources, so it is particularly important for these organizations to develop and cultivate the...

  • Gain Patient Trust by Exceeding Expectations

    Gaining patient trust is essential to the success of any rural hospital, but it must be earned and maintained through your service. Trust is an especially fragile part of the patient experience, and this experience is only as strong as the weakest link in the chain. Everything involving patient care must be safeguarded in order to earn and keep this trust.

  • Quick Tips for Improving Patient Satisfaction

    Though rural hospitals can’t always have the fanciest or most expensive equipment, they can set themselves apart through compassionate patient care. Improving the patient experience should be one of the top goals for any hospital, especially now that patient-satisfaction scores have an impact on reimbursements.

  • Setting goals for 2017 and improving your focus

    The year is flying by! As we get closer to the holidays, it is time to start evaluating your 2016 marketing strategy and start planning for 2017.

SRJ Marketing Communications

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Hospital leaders: Think locally and get involved

    Is your hospital getting involved in the local community? Hospital leaders often talk about the importance of being involved locally, but it’s not always clear that they act on that impulse or know exactly why it’s such a good idea. With the demanding schedule working in a healthcare facility, it’s not always easy to find […]

  • Customer service: Getting to the heart of patients’ needs

    There has been a trend in the healthcare field for the past few years to think of patients like customers in retail or in restaurants. While this response to the new market isn’t totally off the mark, rural healthcare facilities often end up putting the emphasis in the wrong place, assuming they need to buy […]

  • Social media: Is your hospital getting engaged?

    Don’t believe that social media are important for hospitals? A recent survey found that social media influenced nearly half of respondents who were looking for healthcare services. Social media are becoming more and more useful tools for people making healthcare decisions.

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