To save marketing costs, work on your strategy
One of the biggest challenges for rural healthcare marketing initiatives is the budget. For smaller hospitals, there simply aren’t enough resources to compete with the big dollars that larger, urban hospitals spend. Every penny and every FTE counts, so the best way to ensure that you are using your resources efficiently is to develop an overall marketing strategy that identifies priorities, sets g...
5 Tips for Making Your Rural Hospital’s Social Media More Effective
Are you aware that social media are powerful marketing tools for rural hospitals? An estimated 80 percent of Americans have a social media account, and research suggests that social media influence nearly half of the individuals seeking healthcare services.
Rural Hospital Website Checklist
Websites are among the most important components of a rural hospital’s marketing strategy. For many patients, they are a major source of information about your facility and medical staff, and they often serve as the first impression of your services.