Rural Hospitals – Who knows exactly what you do?
As a small hospital or clinic, can you truly say that people in your community know what you do? More to the point, are they driving by your facility and heading to a larger hospital for a service that you not only offer but excel at?
Branding 101: The Importance of Developing Your Hospital’s Unique Brand
Whether you had to ponder this question for a moment or immediately answered yes, it serves as a helpful reminder that creating and refining your hospital’s brand are essential to business success. Within the rural healthcare industry, hospitals face a unique set of challenges due to limited funding and resources, so it is particularly important for these organizations to develop and cultivate the...
Gain Patient Trust by Exceeding Expectations
Gaining patient trust is essential to the success of any rural hospital, but it must be earned and maintained through your service. Trust is an especially fragile part of the patient experience, and this experience is only as strong as the weakest link in the chain. Everything involving patient care must be safeguarded in order to earn and keep this trust.
Quick Tips for Improving Patient Satisfaction
Though rural hospitals can’t always have the fanciest or most expensive equipment, they can set themselves apart through compassionate patient care. Improving the patient experience should be one of the top goals for any hospital, especially now that patient-satisfaction scores have an impact on reimbursements.
Setting goals for 2017 and improving your focus
The year is flying by! As we get closer to the holidays, it is time to start evaluating your 2016 marketing strategy and start planning for 2017.