Media Release: SPH Magazines launches brand campaign as all-in-one media solutions provider
SPH Magazines Pte Ltd (SPH Magazines) today announced the launch of its latest brand campaign – positioning itself as an all-in-one media solutions provider, with direct access to all audience segments of women, men and the affluent. Central to the brand message is SPH Magazines’ capabilities in enabling brand owners and marketers to reach [...]The post Media Release: SPH Magazines launches bran...
SPH Magazines’ Multi-platform Strategy
This interview was first published on FIPP.com on 23rd September 2016. Joseph Lee, Managing Director of New Media at SPH Magazines, explains how the business has moved to a multi-platform approach, and its strategy for engaging audiences through digital. How quick were you to identify the need to exist in new platforms? To [...]The post SPH Magazines’ Multi-platform Strategy appeared first...
Magazines Reinvented: SPH Magazines’ Transformational Journey
This interview was first published on FIPP.com on 23rd September 2016. Geoff Tan, Managing Director (Luxury and Custom Publishing), SPH Magazines, explains how the organisation is embracing change to flourish in a competitive market. Tell us what led you to embark on your transformational journey – what market trends had you identified and how early [...]The post Magazines Reinvented: SPH Maga...
Register For Our FIPP Keynotes & Complimentary Whitepaper
As the proud presenter for FIPP Asia Pacific Conference (27-28 Sep 2016), SPH Magazines will be sharing insights on our transformation journey and how we innovated with content, audience networks and distribution channels to tackle digital disruption.The post Register For Our FIPP Keynotes & Complimentary Whitepaper appeared first on SPH Magazines.
Senior Executive/Assistant Manager, Online Marketing
The post Senior Executive/Assistant Manager, Online Marketing appeared first on SPH Magazines.