SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 1 week ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 month ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 Required Components of a B2B Healthcare Inbound Marketing Program

    While the basic structure of all inbound marketing programs has the same foundational pillars (content, SEO, buyer personas, the buyer’s journey, etc.), marketers in the B2B healthcare space face unique challenges that they must be prepared to handle. (To be fair, every vertical—in both B2B and B2C—has unique challenges; it’s the nature of business!)   Challenge #1: Reaching Healthcare Organiz...

SmartBug Media

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly.

    It’s the end of the month again, and every marketer knows what that means: end-of-month reporting. It feels like just yesterday we were knee-deep in numbers and charts and graphs trying to sort through the data and make sense of it all. Why is inbound marketing reporting so important, anyway? Why do we spend so much time analyzing? Because it connects the dots between our marketing activities and ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to Use Inbound Marketing for Cross-Product Selling

    Inbound marketing, also known as content marketing, centers on the idea of attracting website visitors, converting them into leads, and eventually nurturing them to (and past) the point of sale. Those readers familiar with the strategy of inbound marketing may conjure up the words attract, convert, and close, the first three steps of the inbound methodology.

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • [Webinar] Quick and Dirty Roadmap to Creating a Webinar Program from the Ground Up

    Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas! But creating a webinar program from scratch can be a daunting task! DEC ...

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Understanding CRM Deal Stages and How to Align Them With Your Sales Process

    When we discuss inbound marketing, we focus on a methodology with four key areas: attract, convert, close, and delight. That methodology pulls out key marketing activities for each stage, including inbound marketing’s greatest partner: inbound sales. “Sales” it what happens during the “close” phase of the methodology, and while it shouldn’t be a mystery to marketers, there can sometimes be some “s...

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 17 LinkedIn Marketing Best Practices

    Every person reading this article has undoubtedly heard of LinkedIn before, and considering that the social networking site now has more than 450 million users, chances are, everyone reading this has a LinkedIn profile as well. The efficacy and frequency of using LinkedIn, however, can vary drastically from person to person and company to company. While the popularity of LinkedIn marketing has i...

SmartBug Media

Category: Content
Type: Blog Article

Generated 3 months ago

SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

SmartBug Media

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • How to Utilize Case Studies to Build Credibility with Your Prospects

    When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool at this point in the relationship and can be the tipping point for a prospect considering making a purchase. D...

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Leveraging Your Network: 5 Tips to Use Social Media to Promote Content

    You’ve created a flawless piece of content and are ready to share it with the world. But how? You post to social media, but still no one is seeing this content you worked so hard on. Are you really leveraging your social media networks? Could you be doing more? Let’s walk through the best way to share your content on your social media networks. With these five tips, your target audience will be se...

SmartBug Media

Category: Conversion
Type: Landing Page

Generated 4 months ago

SmartBug Media

Category: Conversion
Type: Landing Page

Generated 4 months ago

SmartBug Media

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • This Week In Inbound: Major DDoS Attack Takes Down Popular Sites

    Welcome back to our weekly collection of inbound news you need to know. This week, we learn seven ways to win customers via search, the characteristics of successful B2B marketers, and whether or not growth-driven website design is right for your organization. Bonus: a look at SmartBug's first webinar, Keywords Are People Too: Aligning SEO With Personas & The Buyer's Journey. Let's dive right in...

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