Skyword Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Want to Create an Innovative Company? Pursue Bold, Audacious, Hairy Goals

    The best way to become an innovative company is to go big or go home with marketing transformation. Elon Musk is doing it, and so can you. The post Want to Create an Innovative Company? Pursue Bold, Audacious, Hairy Goals appeared first on The Content Standard by Skyword.

  • Fake News Might Kill the Future of Native Advertising

    Thanks to fake news, clickbait, and the confusing milieu of "sponsored content," native advertising could be reaching the breaking point. The post Fake News Might Kill the Future of Native Advertising appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How Does Your Iconography Affect Your Social Media Marketing?

    With a little bit of creative thinking, iconography can serve as a powerful narrative tool for social media marketing. The post How Does Your Iconography Affect Your Social Media Marketing? appeared first on The Content Standard by Skyword.

  • How to Protect Yourself from Identity Theft as a Freelance Writer

    Freelance writers are exposed to more online threats than they may realize. Learn how to protect yourself from identity theft (and other risks). The post How to Protect Yourself from Identity Theft as a Freelance Writer appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 4 weeks ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • 3 Ways to Make Your Email List Worthwhile

    An overgrown email list can feel like a nightmare—but you can turn it into a source of engagement and revenue. These three tips will help. The post 3 Ways to Make Your Email List Worthwhile appeared first on The Content Standard by Skyword.

  • What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends

    The NYT's deputy tech editor, Quentin Hardy, has taken a new role with Google Cloud—a shift that speaks volumes to 2017 marketing trends. The post What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 Brands That Are Revolutionizing Instagram Marketing with Live

    Live video (that disappears once you're done recording) might seem like a step backward for Instagram marketing. These three brands prove otherwise. The post 3 Brands That Are Revolutionizing Instagram Marketing with Live appeared first on The Content Standard by Skyword.

  • Why a Negative B2B Customer Review Can Be an Opportunity for Growth

    Sooner or later, no matter how great your products or services are, you're going to get a negative B2B customer review. The post Why a Negative B2B Customer Review Can Be an Opportunity for Growth appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • For Email Marketing That Sticks, Story Matters

    Crafting a great story can make your email marketing more successful. Here's why—and how to do it well. The post For Email Marketing That Sticks, Story Matters appeared first on The Content Standard by Skyword.

  • Is Optimism Bias Blinding Your Marketing Strategy?

    Optimism bias is one of the most robust biases found in psychological and behavioral economics. Here's how marketers can handle it. The post Is Optimism Bias Blinding Your Marketing Strategy? appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Ad Blocking Is Not the Problem, It’s the Symptom

    Daniel Fisher, Managing Director, Europe, at Playbuzz, explores why ad blocking cannot be ignored anymore, wherever your brand may be in the world. The post Ad Blocking Is Not the Problem, It’s the Symptom appeared first on The Content Standard by Skyword.

  • How One Freelance Writer Has Elevated His Career in the Financial Services Industry

    The financial sector is a tricky one for marketing teams. Advisor-turned-freelance-writer Roger Wohlner weighs in on what it takes to connect with readers. The post How One Freelance Writer Has Elevated His Career in the Financial Services Industry appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 Ways to Fix Your Mobile Marketing Presence This Year

    If you're not engaged in mobile marketing, you're losing out: mobile's big, and projected to get bigger by 2020. These tips will help you get started. The post 3 Ways to Fix Your Mobile Marketing Presence This Year appeared first on The Content Standard by Skyword.

  • Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

    When people feel a brand respects them, they demonstrate higher customer loyalty. Here's how to start earning your buyers' trust this year. The post Do You Respect Your Customers? Cultivating Customer Loyalty in 2017 appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why Financial Services Brands Need Content Marketing Now More than Ever

    Millennials and Baby Boomers are at a financial turning point. Do financial services firms have content marketing strategies that can engage them? The post Why Financial Services Brands Need Content Marketing Now More than Ever appeared first on The Content Standard by Skyword.

  • How to Use Data Visualization to Spark Your Marketing

    While marketing technology is getting ever more complex, data visualization offers a powerful way to simplify and communicate. The post How to Use Data Visualization to Spark Your Marketing appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

    Note to corporate communications professionals: your brand voice is more than just a press release. This year, you need to own your brand's experience. The post Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017 appeared first on The Content Standard by Skyword.

  • How to Take Maternity Leave as a Freelance Writer

    As a freelance writer, taking parental leave can feel stressful—but it can be done. Here's how to approach your clients about taking this time off. The post How to Take Maternity Leave as a Freelance Writer appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Machine Learning and the Human Endeavor: An Interview with Paul Roetzer, CEO of PR/2020

    As machine learning becomes a mainstream marketing tool, many wonder about the changing role of humans, and where they'll fit in. Paul Roetzer explains. The post Machine Learning and the Human Endeavor: An Interview with Paul Roetzer, CEO of PR/2020 appeared first on The Content Standard by Skyword.

  • You Read My Mind: The Future of Market Research

    The growing scientific field of neuromarketing is altering the world of market research and driving marketing transformation. The post You Read My Mind: The Future of Market Research appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Anatomy of Shareable Facebook Video

    Video marketing and Facebook video have become integral parts of the marketing mix. But what exactly makes a video perfect for Facebook? The post The Anatomy of Shareable Facebook Video appeared first on The Content Standard by Skyword.

  • How I Found a Business Mentorship Team to Grow My Freelance Career

    Finding the perfect business mentorship team isn't easy. But what if you could get a tailored group of retired execs to help you for free? The post How I Found a Business Mentorship Team to Grow My Freelance Career appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Blast Off: The Internet of Things Is Headed to Mars

    The Internet of Things will make Mars more accessible from Earth while also laying the foundation for wielding consumer tech for discovery. The post Blast Off: The Internet of Things Is Headed to Mars appeared first on The Content Standard by Skyword.

  • The Problem with Women in Stock Photography (and How Freelance Writers Can Help)

    Freelance writers are responsible for uploading images into their posts prior to publication. Have you considered the role of women in your work? The post The Problem with Women in Stock Photography (and How Freelance Writers Can Help) appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why Snapchat Is Beating GoPro at Its Own Game

    The story behind a piece of hardware can make all the difference between gimmicky products that fizzle and experiential marketing with staying power. The post Why Snapchat Is Beating GoPro at Its Own Game appeared first on The Content Standard by Skyword.

  • How to Cross the Marketing Skills Gap in 2017

    It's a new year, and a perfect time to advance your marketing career. But what's the best way for marketers to approach their skills gap in 2017? The post How to Cross the Marketing Skills Gap in 2017 appeared first on The Content Standard by Skyword.

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Skyword Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

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