SCION BRAND INCUBATION

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Unsuitable Boy, Suitably Branded

    Karan Johar’s tell-all biography “An Unsuitable Boy” has become the new conversation point among Scion’s bibliophiles. While reactions to the book have been mixed, admirers and detractors alike are impressed with his marketing chops. And this got us thinking: as a branding consultancy, what would be our takeaways from Johar’s opus? Here’s what we got.… Continue reading → The post Unsuitable Boy, S...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • When Branding turns Comic

    Ten years ago, if someone had mentioned the phrase ‘stand-up comic’ in India, nobody would have understood it. Worse still, people might have taken it to be a kind of vertically-positioned comic book. Cut to 2017. In our larger cities, stand-up comics are growing out of the woodwork (and the beer kegs). Half the kids… Continue reading → The post When Branding turns Comic appeared first on Scion.

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Behind the search for the Arana – stories, myths and accolades

    A few days ago, Team Scion caught up with Sunanda Bhat to talk about her award-winning documentary “have you seen the arana?” We’ve got her in a discussion about nature documentaries, the flesh and blood subjects of her documentary, and the accolades that came along with this labour of love. Where does your journey as… Continue reading → The post Behind the search for the Arana – stories, myths an...

  • Internal branding – four commandments to win the customer within

    A few years ago, one would have wondered, “What internal branding?” But today, you see it everywhere. Hastily-designed posters on glass walls. Small hand-bills passed around in the cafeteria. E-mails with pep-talk of varying levels of persuasion. Talks by visiting bosses on how great and employee-friendly the company is. Yes, everyone’s doing internal branding, whether… Continue reading → The post...

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