Closing thoughts on 2016
When I reflect on the organizational themes associated with 2016, there are two that stand out powerfully in my mind:
Sync the Marketing-to-Sales Hand-off with Sales Enablement
Attracting your ideal buyer personas requires developing a rock solid inbound marketing machine. When your content engages a site visitor and they choose to continue learning more about your brand by taking a conversion action (for example, downloading an ebook), that visitor becomes a new lead.
Salted Stone named 2016 Domestic Grand Prize Winner for Two HubSpot Impact Awards
HubSpot, a leading inbound marketing and sales enablement platform, announced last week the Domestic Grand Prize Winners of the 2016 Impact Awards at this year's INBOUND conference in Boston, Massachusetts, and we're incredibly grateful to be selected for two (!) of the top awards for Graphic Design and Website Design.
Four Traits Shaping the Marketing Agency of the Future
At the Digiday Agency Summit in Phoenix this week, agency executives from across the country came together to share our challenges as well as the internal agency processes and cultural shifts that are proving successful for our individual agencies.
Salted Stone Animated Video Wins HubSpot Impact Award for Graphic Design
Score! This 16-bit retro style animated video we made for Med School Tutors just won a HubSpot Impact Award in the Graphic Design category.
The State of Content Distribution in 2017
In the age of inbound marketing, nearly every organization is on the hook for generating original content. The ensuing information overload poses a unique challenge for marketers, as competitors now use the same megaphone to attract the same crowd through the same channel.