Public Relations Society of America (PRSA)

Public Relations Society of America (PRSA)

Category: Content
Type: Blog Article

Generated 3 months ago

  • Reteaching an Old Dog Old Tricks

    So it turns out that not only can you teach an old dog new tricks, but you also can reteach an old dog old tricks! My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that […]

  • Can Digital Content Really Be Effective and Ethical at the Same time?

    This is a tale of two former students. Real people. Both majored in public relations, each finishing near the top of her class. One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both love their […]

  • When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

    Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25th, 2016. Rocking the airways and […]

  • Placing Trust in our National Board

    Over the past two years, I have had the pleasure of being part of two strong Nominating Committee processes and I take tremendous pride in helping to put forward consecutive slates of candidates that I believe will help drive our Society forward. I also hold tremendous respect for the Nom Com process and have both […]

  • Stuck in the middle

    While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand […]

Public Relations Society of America (PRSA)

Category: Content
Type: Blog Article

Generated 4 months ago

  • Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign

    Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). This […]

  • The 4 Absolutes of Public Relations

    If there is a word one rarely associates with public relations, it is the word “absolute.” Everything in this profession seems to be relative. Our morals are relative; ideologies are relative; codes of conduct are relative. Relativity, in fact, allows for denial, as well as dis- and misinterpretation. Even truth is relative. My definition of truth […]

  • Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”

    Ray Kotcher, Fellow PRSA, PRSA Advisory Board member, was inducted into the Arthur W. Page Society Hall of Fame on Sunday, Sept. 11, and shared a moving acceptance speech, entitled, “This Is Our Time.” The full speech is available below, and outlines areas of opportunity within the industry. Kotcher is known to many in the […]

  • Accreditation Valuable at Any Career Stage

    Years ago, I attended an APR information session, borrowed a friend’s old copy of “Effective Public Relations” and her Chapter’s APR study materials — and decided not to pursue Accreditation. With a demanding job, two (then) young children and substantial volunteer commitments, including a term on the PRSA Nashville Chapter board, I was not yet […]

  • Know your Audience

    *This article was provided by YouGov, a PRSA partner. Data driven insight is one of the most powerful tools in the world of communications.  Research is simply the most effective way to discover who is using your brand, to understand just how they are using those products and services, and to decipher how they feel about […]

  • Ready – Fire – Aim!

    After a 27 year Navy career, with 21 of those years as a navy public affairs officer, I was very secure in my abilities as a practicing PA professional. Like everyone else, I had built my box in a fashion to make me successful in the segment of public relations (public affairs) I had become […]

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