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  • 9 Ways to Use Sales Psychology to Close More Deals

    Consumer psychology studies are not only fascinating, they can help you write better business proposals and ultimately close more deals. Here are nine smart studies to help your sales. If you’re a designer or marketer, you likely know that humans usually aren’t the logical beings we like to think we are. As products of evolution, our brains have adapted to mak...

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  • How Knowing Your Competition Can Be Your Competitive Advantage

    Some businesses have a head-down-straight-ahead-don’t-look approach to their competition while others go crazy chasing and comparing every move. But somewhere in the middle, smart businesses know how to monitor their competition effectively, learn productively, and thrive successfully. I’m not a super competitive person in general. To be sure, I like to win an...

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  • Hiring Agency Developers vs Startup Developers: 3 Things to Consider

    Hiring the right kind of developer is a critical decision and it changes depending on whether you run a product or a service company. Here’s what you should keep an eye out for during the hiring process. Some people think coders are like the programs they write; input a set of instructions and functional code comes out. But in reality, that couldn’t be further...

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  • How to Lose a Proposal in 5 Ways: What Not to Do

    When you write a lot of proposals, it can be easy to fall into the habit of doing things the same way every time. But some of those habits might actually be hurting your chances at closing the deal. Here’s a checklist of what not to do when writing a business proposal. I know I don’t have to tell you how important proposals are to growing your business. But I ...

  • How to Onboard New Clients for a More Profitable Agency

    You’ve landed a new client, they’ve signed on the dotted line and everyone’s ready to start that juicy new project. Here are some onboarding best practices to start your relationship out on the right foot, deliver value early, and retain this client profitably for years to come. With online products, solid user onboarding is absolutely essential. It’s how you ...

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  • So You Made a Mistake: 5 Steps to Save the Day and Your Business

    Your business made a mistake that affected a client negatively. It happens to the best of us. The important question is, what are you going to do about it? Here’s how to help save your client relationship and your business in the face of a mistake. There’s a lot of “I’m OK, you’re OK, mistakes are OK” talk out there in both the business and self-help world. Th...

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  • ​8 Lead Magnet Ideas to Generate Sales for your Digital Agency​

    You may recommend lead magnets to your clients, but are you using one yourself? Here’s how your agency can develop lead magnets that generate sales, along with some ideas to get you started. Ryan Deiss, CEO and founder of Digital Marketer, describes a lead magnet as “an irresistible bribe offering a specific chunk of value to a prospect in exchange for their...

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