Perkuto

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Put Your ABM & Sales Programs Into Action

    Many teams want to kick off ABM and sales programs but don’t know how to get started. What technologies should you invest in? How do you go about getting buy-in? What do you need to do to measure success? How can marketing effectively enable sales in an account-centric world? You need to give thought to each of these questions to ensure your program is a success. Getting Buy In: Executive sponsors...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Are you ready for Account Based Marketing?

    You’ve attended the webinars and read the blog posts on why your organization should implement an Account Based Marketing (ABM) plan. You’ve gotten buy-in from Marketing and Sales leadership and now have budget to execute on your plan. What is clear, is that your company needs ABM. But is your organization ready for ABM?   Account Based Marketing Before you answer, let’s review a definition of ABM...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Advanced Marketo Tips: Reduce Spam Leads with a Marketo Honeypot

    Keeping your Marketo Lead Database clean is extremely important, and is sometimes easier said than done. One of the actions you can take to prevent spambots or cyber attackers from filling out your Marketo forms and entering your database, is to create and use a Marketo Honeypot field. The honeypot is an alternative to using a captcha or similar spam trap on your form, which may discourage some le...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 2017 MarTech Events and Conferences

    As the MarTech landscape continues to expand, so do the number of conferences and events. The industry changes rapidly and there are new players on the field all the time.   MarTech Events – 2017 Here’s a list of some of the MarTech events that we thought you should put on your radar for 2017: North America Martech IQ: January 7 New York – Time inc, Cost: $699 – Early Bird: $599 More Info DMN Conn...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Announcing our Marketo and Dynamics Webinar Series with Bedrock Data!

    If you are a Marketo and Microsoft Dynamics user – this webinar series is for you! Learn more about everything you need to know when connecting Microsoft Dynamics and Marketo. The webinar series will be led by Paul Wilson, Solutions Architect at Perkuto, and Zak Pines, VP of Marketing at Bedrock Data Inc.  Marketo and Microsoft Dynamics The webinars will combine real life examples with helpful ins...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Happy Holidays from Perkuto!

    The Perkuto team wanted to take a moment to wish everyone a happy holiday. Thank you for being part of our journey these past three years. We look forward to connecting with even more of you in the year to come. Happy Holidays from your Perkuto Team!  

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 2017 MarTech Predictions

    There’s no doubt about it – the MarTech industry moves at a rapid pace. With new tools, additional sources of information and multiple ways to connect all of your systems, there are a lot of things to keep up with. We don’t have a crystal ball, but when looking ahead to 2017, here are some predictions for the MarTech industry from our team members, Justin Norris (Solutions Architect) and Adam Hodg...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Announcing the Allegro Email 2.0 Template from Perkuto

    Email 2.0 templates have been around for a couple of months now, and with many companies making the transition from Marketo’s Email 1.0 editor to the new Email 2.0 editor, there’s an increased need for Email 2.0 templates that are responsive and offer the flexibility that Email 2.0 can deliver. At Perkuto, we have built an email 2.0 template that you can purchase, download and start using in your ...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Enhance Holiday Gift Giving with Marketing Automation

    The holiday season is upon us, and as marketers we like getting creative with our gift giving. To enhance our gift giving efforts, we can utilize marketing automation, paired with on-demand printing, to take the hassle out of gift giving. We are reposting (with permission) an awesome article from our friends at PFL, written by Rob Walz, on how to add gifts to your holiday campaigns. The post was o...

Perkuto

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Announcing Public Marketo Office Hours

    Got Marketo questions? We’ve got answers! In fact, every Thursday from 1:00 – 2:00 p.m. ET during our Public Marketo Office Hours! Every week, senior consultants from our delivery team will be answering your Marketo related questions and help solve your Marketo issues. Live and in color!  Whether you’re looking for Marketo best practices, have a question you always wanted to ask, or are struggling...

Perkuto

Category: Content
Type: Youtube Video

Generated 3 months ago

New videos detected

  • Happy Birthday Perkuto!

    We're beyond excited that Perkuto is turning 3 years this week! Thank you to all our employees, friends, partners and supporters for joining us on this amazing journey. Music: www.bensound.com

  • Automate Blog Distribution with RSS-to-Email for Marketo

    Launched by Perkuto at the 2014 Marketo Summit, Digesto is a solution to help you boost traffic to your blog. Watch the webinar to learn how Digesto helps companies overcome the challenges of traditional RSS feeds and connects with Marketo to automate the release of your blog posts to your subscribers.

  • Digesto - How to connect your Marketo account

    This video explains how to connect your Marketo account to Digesto. Digesto allows you to convert your blog post or any other RSS Feed into engaging new content for your Marketo email campaigns. Benefits: - Increase content engagement - Grow your traffic & generate more leads - Save time and reduce grunt work Learn more: http://www.perkuto.com/products/digesto

  • Les 5 composantes du marketing automatisé

    Présentation dans le cadre d'une rencontre du Salesforce.com User Group à Montréal. Il s'agit d'expliquer les 5 différentes composantes du marketing automatisé, soit la capture de lead (Lead Capturing), le pointage de lead (Lead Scoring), la maturation de lead (Lead Nurturing), le transfert de lead (Lead Routing), les rapports de performance. De plus des exemples de chacune des composantes sont au...

Perkuto

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Best practices from Marketo Power Users

    Our friends at www.BedrockData.com recently published this brilliant Marketo Power Users series I wanted to make sure to share. For this interview series, Zak Pines, VP Marketing at Bedrock Data sat down with the crème de la crème, the best of the best, the who’s who of the Marketo Community and asked them about their Marketo and marketing operations best practices. The results will arm you with t...

  • Quick Reference Guide to Marketo-Salesforce Sync Changes

    Due to some technical changes in Salesforce, the way certain Marketo fields sync is changing. There are 16 standard Marketo fields affected as Marketo’s MLM AppExchange package is being retired. This change started in August 2016 and is well under way as half of Marketo users already went through the migration process. A range of documentation and processes around the Marketo-SFDC integration chan...

  • How to Control Order of Operations in Marketo

    If you spend long enough building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. You may have two different Smart Campaigns – which are in themselves perfectly functional – produce a bad result because they didn’t execute in the right order. I would say 90% of the issues I’ve had in Marketo have been some variant on this simple theme of order o...

Perkuto

Category: Content
Type: SlideShare Presentation

Generated 3 months ago

Slide Share presentations detected

  • Perkuto Consulting Services: Migrate to Marketo

    Whether you are dissatisfied with your current vendor, or going through IT infrastructure changes in your organization; Your business priorities and requirements for a marketing automation platform (MAP) evolve over the years. But before you can shut down your current MAP and go live with your new Marketo instance, there are many things to consider. To ensure that your business does not stop whil...

  • The Intersection of Predictive and Account-Based Marketing

    The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way. Engaging in a target account strate...

  • The Secret to Turning Your Blog Into an Email Marketing Machine

    Watch the webinar: http://goo.gl/waErmD What if you could boost your lead generation by streamlining content and email marketing? And what if there was a way to easily create and send your subscribers tailored content? Key takeaways include: - Common blog and content distribution hurdles Marketing teams are facing - How to personalize and tailor content for your subscribers - How to get your b...

  • Your Lack of Creativity is Costing you the Gift of Sales

    Watch the webinar: goo.gl/hZLw07 As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales. Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers ...

  • Outbound vs. Account Based Marketing - Friend or Foe?

    Watch the webinar: http://goo.gl/0ch9AO Does your organization pursue large, complex deals? If so, you can’t wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships. Unfortunately, this kind of outbound marketing often ends up being little more than unsolicite...

  • Why Effective Marketing Automation Starts with Data Enriched Inbound Leads

    Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturing prospects, and passing the most qualified leads to sales. After all, a marketing automation platform can serve as a high-powered marketing engine. Unfortunately, many marketing automation systems ...

  • This Old House: The Marketo Mansion Instance Audit

    Is your craftsman Marketo house ready for a remodel? We’ll work from the foundation up, taking a look at key product and program features including: Request Campaign, Workspaces, Campaign Sync, Tags, Reporting and Real-Time Personalization. We’ll give you the power tools to overhaul your programs without collapsing the overall structure. Then, we’ll drill into campaign structures and reinforce th...

  • Inventions, Obsessions, and B2B Marketing Attribution

    Listen to the webinar: http://goo.gl/PG4kqO What do inventions and obsession have to do with B2B marketing attribution? Find out the curious history of a common household goods and how to close the loop to do revenue-focused marketing. Key takeaways include: - Why B2B attribution is so much harder than B2C - Practical view on what good attribution looks like - Overcoming common ’gotchas’ with m...

  • Automate blog distribution with rss to-email for marketo

    Perkuto Webinar - Learn How to Automate Blog Content Distribution with RSS-to-Email for Marketo

  • Marketo User Group - Los Angeles - Subscription Management Oct 2014

    The slides from the October 2014 Marketo User Group Los Angeles Virtual Meeting. Discusses best practices for thinking of a subscription management system with Marketo. Presenters: Madhu Gulati, President of Show Me Leads and Josh Hill, Marketo Practice Lead at Perkuto.

  • Comment comment engager une véritable conversation 1 à-1 avec tous vos clients - symposium amr - février 2014

    Dans un monde où les communications augmentent de façon exponentielle, il est impératif de demeurer pertinent lorsque que vous communiquez avec vos clients. Les jours où l’on pouvait envoyer un courriel de masse à toute la base de données sont révolus. Les médias sociaux sont devenus le moyen de communication privilégié pour entretenir une conversation 1-à-1 avec ses clients. Mais comment dem...

  • Les 5 composantes du marketing automatisé

    Présentation dans le cadre d’une rencontre du Salesforce.com User Group à Montréal. Il s’agit d’expliquer les 5 différentes composantes du marketing automatisé, soit la capture de lead (Lead Capturing), le pointage de lead (Lead Scoring), la maturation de lead (Lead Nurturing), le transfert de lead (Lead Routing), les rapports de performance. De plus des exemples de chacune des composantes sont a...

  • Using marketing automation to boost revenue and reduce marketing cost

    This case study presentation highlights how Acquisio was able to benefit from implementing a full lead management process using marketing automation tool Marketo and Salesforce.com CRM. It shows how lead scoring, lead nurturing and lead routing contributed to: - Increase of over 50% in the total value of opportunities generated - Reduce lead qualification cost by 50% - Cut the time between le...

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