periscopeUP LLC

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • How To Write For The Web

    Now if you want the basics on Writing for the Web, usability.gov offers a great summary, so there’s no use spinning it again here. Instead, let’s dig into methods that make your actual writing better. This isn’t SEO, but more how to make written content easier to digest. At the end of this post, we’ll […] The post How To Write For The Web appeared first on periscopeUP.

periscopeUP LLC

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Focused Content Marketing Provides Results & Insight

    One of the most common mistakes in e-commerce and content marketing is trying to do too much at once. Whether it’s a PPC campaign that includes every possible keyword or a content strategy that’s less strategy and more throwing everything against a wall – it all leads to a resource drain and leaves marketing at […] The post Focused Content Marketing Provides Results & Insight appeared first on per...

periscopeUP LLC

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Crafted Blog Title Images – A Quick Tutorial

    In this tutorial, we’ll go over how to quickly make an effective blog title image. The technique outlined here is how we do it for our blog. The last step in the process might be the most valuable, but every step counts. Content marketing drives your business forward. Call us at (443) 475-07787 or Contact […] The post Crafted Blog Title Images – A Quick Tutorial appeared first on periscopeUP.

periscopeUP LLC

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How To Apply for Google Ad Grants. It’s as easy as A-B-C.

    The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then first, confirm you are eligible, and second, run through […] The post How To Apply for Google Ad Grants. It’s as easy as A-B-C. appea...

periscopeUP LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Hybridize Clickable Tіtles with Optimized URLѕ

    Wе’vе all hеаrd thаt content іѕ kіng. Still, іt’s а huge challenge to know рrесіѕеlу whаt соntеnt works аnd how rеgulаrlу уоu оught tо роѕt. While thеrе’ѕ no perfect number оf роѕtѕ оr ideal content type, some specific tactics can improve results. Let’s find out. Keep your site humming with the best SEO. Call us […] The post Hybridize Clickable Tіtles with Optimized URLѕ appeared first on periscop...

  • PPC Tracking Problem Solved Using Google Search Console

    At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like AdWords or Bing Ads also provide tracking for […] The post PPC Tracking Problem Solved Using Google Search Console appea...

periscopeUP LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • SEO OUTREACH – Make Your Pitch Irresistible

    If you master the art of SEO outreach and link-building, you can put your website ahead of the competition. Obtaining a link from another high-quality website tells Google that your site is also high-quality. This helps you rank higher in search. But before mastering link-building, you have to master the art of pitching. Getting editors, […] The post SEO OUTREACH – Make Your Pitch Irresistible app...

  • Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

      Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. You also confirmed your NAP (name, address, phone) is consistent everywhere, and you worked tirelessly to remove duplicate listings. Maybe you even achieved a top pin […] The post Claim Or Add Your Busin...

  • Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings!

    We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other […] The post Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings! appeared first o...

  • Good Keyword Research Tells A Story

    SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, […] The post Good Keyword Research Tells A Stor...

  • User Intent SEO – Unlearn What You Have Learned

    User intent will be driving search engine results more than ever this year. What is user intent SEO? Basically, it’s tailoring your content to respond exactly to what the user is looking for instead of optimizing for a  keyword (KW). Does this mean keywords don’t matter? Of course not – but in the new age […] The post User Intent SEO – Unlearn What You Have Learned appeared first on periscopeUP.

  • SEO Trends 2017 – Predictions & Resolutions

    I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the […] The post SEO Trends 2017 – Predictions & Resolutions appeared first on periscopeUP.

  • SEO Report – Key Factors To Consider

    An SEO report demonstrates the effect that optimization work has on client business. Why should a customer care about what you’re doing with their website? The report tells them exactly why. Let’s take a look at some components of SEO reports and why they matter. Get a full SEO report or audit for your website. […] The post SEO Report – Key Factors To Consider appeared first on periscopeUP.

  • Measure The Impact Of Long Tail Keywords – 7 Steps

    It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know if your content marketing strategy is successful? Most queries are categorized as “not provided” in Google […] The post Measure The Impact Of Long Tail Keywords – 7 Steps appea...

  • Link Building Tips – How To Find The Elusive Link

    Link building still has a strong influence on how your site ranks, so it’s an integral part of SEO strategy. But there may come a point in an SEO campaign where link-building efforts reach a stalemate. Perhaps it’s because you don’t have decision rights to secure guest posts or digital articles, or maybe it’s because […] The post Link Building Tips – How To Find The Elusive Link appeared first on ...

  • WordCamp Denver 2016 – Online Accessibility & More

    This was the my first WordCamp ever. As a developer, I found WordCamp Denver 2016 to be great in some areas and lacking in others. For the coder, there were a number of highly informative talks about tips, tricks, and coding ideas. The rest of the sessions revolved around business and marketing strategy and how […] The post WordCamp Denver 2016 – Online Accessibility & More appeared first on peris...

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