Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Blog Keywords: 16 Tips to Select Better Keywords for Your Articles

    Far too many business bloggers shoot themselves in the foot by neglecting to choose and use keywords strategically. In the cutthroat SEO world—where the glory goes to those who claim page one rankings on the Google search engine result page (SERP)—it’s… Read More › The post Blog Keywords: 16 Tips to Select Better Keywords for Your Articles appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Serial Testing: THE Conversion Optimization Tactic for Low-Traffic, Low-Conversion Websites

    You work your tail off to build traffic to your website. But what good is it if that traffic doesn’t turn into leads? A/B testing is usually the default testing methodology, but for sites with low-traffic and low-conversion rates, serial… Read More › The post Serial Testing: THE Conversion Optimization Tactic for Low-Traffic, Low-Conversion Websites appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • What percentage of websites use Google Tag Manager? What are they tracking? [INFOGRAPHIC]

    The top 20 tags from the top 200 marketing sites. Digital marketers track all kinds of things using many different tools. Tools such as Google Analytics are added to websites as marketing ‘tags’, which are little bits of javascript code and… Read More › The post What percentage of websites use Google Tag Manager? What are they tracking? [INFOGRAPHIC] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Write Testimonials (Plus 10 Customer Testimonial Examples)

    Try this: go to any page on your website and count the marketing claims you make. How many times is your business described as easy, smart, effective, trusted, reliable? Are there half a dozen claims? Ten? More? Now try this: look… Read More › The post How to Write Testimonials (Plus 10 Customer Testimonial Examples) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The Many Benefits of Collaborative Content [Content Matters Podcast, Ep. 23]

    Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content.   Listen to “The Audience-Expanding Advantages of Collaborative Content [23]” on Spreaker. In this episode we cover: The… Read More › The post The Many Benefits of Collaborative Content [Content Matters Podcast, Ep. 23] appeared first o...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Social vs. Search: 9 Differences Between Social Media and SEO [INFOGRAPHIC]

    Both are inbound. The actions and outcomes of social media and SEO are very different. Let’s look at the differences side-by-side… How are they different? Which is better? Which should you use? Social media and search engine optimization are both ways to… Read More › The post Social vs. Search: 9 Differences Between Social Media and SEO [INFOGRAPHIC] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Find Key Influencers in Your Niche Using Social Media

    Some marketers live on islands. They sit alone, putting marketing messages into bottles and throwing them into the sea, hoping something will come back. They’re isolated. Stranded. Other marketers have discovered one of the great secrets in content marketing. They’ve learned… Read More › The post How to Find Key Influencers in Your Niche Using Social Media appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Edit Copy [Content Matters Podcast, Ep. 22]

    A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality… Read More › The post How to Edit Copy [Content Matters Podcast, Ep. 22] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Is Content Marketing Right for Your Business?

    Content marketing is my personal favorite kind of marketing. Why? It’s all about relationships. Relationships with your customers, your audience, and other influencers. It’s genuine. No slimy sales tactics, just caring and value! It works. Content marketing sees conversion rates nearly six times… Read More › The post Is Content Marketing Right for Your Business? appeared first on Orbit Media Studi...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Dual Purpose: 4 Ways You Can Increase Both Traffic and Conversions

    They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions. The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by… Read More › The post Dual Purpose: 4 Ways You Can Increase Both Traffic and Conversions appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Website Navigation Matters [Content Matters Podcast, Ep. 21]

    Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website… Read More › The post Website Navigation Matters [Content Matters Podcast, Ep. 21] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • What is Google Tag Manager and why use it? The truth about Google Tag Manager.

    If you’re not that familiar with Google Tag Manager, you are probably wondering what it is and why you should use it. Let’s answer the most common questions around Google Tag Manager. What is Google Tag Manager? How is it different from… Read More › The post What is Google Tag Manager and why use it? The truth about Google Tag Manager. appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Infographics: Tips for Creating Content People Crave [Podcast, Ep. 20]

    Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup… Read More › The post Infographics: Tips for Creating Content People Crave [Podcast, Ep. 20] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Content Collaboration: 5 Powerful Ways to Upgrade Your Content

    Question: What tactic improves the quality of your content, increases traffic and makes marketing way more fun? Answer: Collaborative content marketing. Think about it. It’s lonely to sit down, day after day, week after week, pumping out one article after another. It’s… Read More › The post Content Collaboration: 5 Powerful Ways to Upgrade Your Content appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 3 Steps to Starting a Video Marketing Strategy for Your Business

    From YouTube to Periscope to Facebook, video marketing is in full force and marketers who leverage video marketing now will reap the rewards of a fully engaged audience who are more likely to buy. Therefore, matching your business objectives with effective video… Read More › The post 3 Steps to Starting a Video Marketing Strategy for Your Business appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to Increase Your Conversion Rate

    Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website. This number is so important… Read More › The post How to Increase Your Conversion Rate appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Buzzwords: Are you killing the wrong ones – and losing your readers?

    In 1985, a technological visionary named Peter T. Lewis told members of Congress to anticipate a bold, new era in which devices would silently report their operational status to a monitor. He coined a term for the futuristic system: the Internet… Read More › The post Buzzwords: Are you killing the wrong ones – and losing your readers? appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Landing Page vs. Homepage (Plus 11 Keys to Landing Page Conversions)

    “Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental… Read More › The post Landing Page vs. Homepage (Plus 11 Keys to Landing Page Conversions) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The complete guide to website exits, bounces and goodbyes

    As you read this, visitors are flowing through your website. In a trickle or a flood, they’re coming in through traffic sources, then moving through your navigation and internal links to your pages. But where does the flow dry up?… Read More › The post The complete guide to website exits, bounces and goodbyes appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

Orbit Media Studios, Inc.

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Google Analytics Reports: Insights to Make Better Marketing Decisions

    Editor’s Note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. Ever feel like there’s too many signs on the road and you don’t know which direction to ... Read More > The post Google Analytics Reports: Insights to Make Better Marketing Decisions appea...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Where’d they go? Track every exit click using Google Tag Manager in 10 steps

    It’s hard building an audience. Think of all that work that goes into attracting visitors. But what about keeping them? Did we encourage them to stick around? Or did we squander the opportunity and show them the door? They came, they read …they left. It may be happening on your site right now. Not every exit is ... Read More > The post Where’d they go? Track every exit click using Google Tag Mana...

  • 15 Ways to Say Thank You to Your Network

    Perhaps the most powerful message is the simplest. It’s gratitude. A quick “thank you” email can go a long way. But it’s destined to be deleted. And a Starbucks gift card is nice, but it doesn’t lead to love. There are a million reasons to say thank you. But since you’re reading a marketing blog, let’s start ... Read More > The post 15 Ways to Say Thank You to Your Network appeared first on Orbit ...

  • Email Drip Campaigns: 4 Easy Tactics to Grow Your Business

    Email marketing has gotten a bad rap over the years. You know exactly what I mean. How many of you truly love your inboxes? Mine is the bane of my existence (though SaneBox, FTW!). And it seems like, for every unsubscribe link you click, five more emails appear in its place. Not to mention, the ... Read More > The post Email Drip Campaigns: 4 Easy Tactics to Grow Your Business appeared first on Or...

  • New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics)

    Every year, we ask 1000+ bloggers how they approach the job of creating content. The questions are simple, but the answers tell the story about a changing industry. The business of content is evolving. The effort we put into our content is changing, and so is the content we create. The pace of that change is ... Read More > The post New Research: 3rd Annual Survey of 1000+ Bloggers (time, length a...

  • Smart Strategies for Effective Blog Design [Podcast, Ep. 19]

    At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.” Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts. Read More > The post Smart Strategies for Effective Blog Design [Podcast, Ep. 19] appeared first on Orb...

  • Content Marketing in Boring Industries: How to Make Your Content Rock

    We’ve all been there. No matter what an experienced content marketer you are and what an interesting niche you work in, the moment will come when you ask: What should I write??? Let’s say your in the business of selling donuts. What content do you generate to promote it? It stands to reason that you write about donuts. Then you write ... Read More > The post Content Marketing in Boring Industries:...

  • Why You Must Stop Relying On Keyword Research Tools Immediately

    I’m a big proponent of keyword research. I’ve written extensively on the topic and even recently published a post outlining 13 different uses for keywords beyond the standard optimization. I’m not attempting to negate all those reasons here in this post, but I do want to provide a word of caution as to why ... Read More > The post Why You Must Stop Relying On Keyword Research Tools Immediately ap...

  • 40 Painless Website Improvement Tactics for a Better UX

    There are two kinds of website improvement projects. The first and more obvious one is creating a new website. Done effectively, the process requires careful planning, the collaborative efforts of a team of talented specialists, and of course, time—usually months. The other way to improve your website is to tackle small, but meaningful tasks one at a ... Read More > The post 40 Painless Website Im...

  • Busting the Myths of Not-Com Domain Names

    When Google announced they were changing their name to Alphabet, the internet was all a buzz about whether it was just a plot turn in “Silicon Valley” or if it were really true. The founders, of course, were dead serious and have a securities filing as proof. But what was more interesting is the ... Read More > The post Busting the Myths of Not-Com Domain Names appeared first on Orbit Media Studio...

  • What to Put on Your Homepage [Podcast, Ep. 18]

    What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom. In this ... Read More > The post What to Put on Your Homepage [Podcast, Ep. 18] appear...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page

    Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point. Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers. Why are website About Pages a major cause of visitor exodus? They’re narcissistic. They don’t move readers ... Read More > The post How to Write Your Website About Page: 5 Powerf...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • How to Find Topics for Your Blog and Content [Podcast, Ep. 17]

    It might not be immediately obvious to you what your audience wants to know, but after listening to this episode you’ll have a complete bag of tricks for finding the ideal content for your blog and website. Highlights from the episode include: Why you shouldn’t avoid popular topics The secret to finding the topics that are being shared ... Read More > The post How to Find Topics for Your Blog and ...

Orbit Media Studios, Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Website Navigation: 7 Best Practices, Design Tips and Warnings

    Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why: Navigation affects traffic: how high you’ll rank, how much traffic you’ll get from search Navigation affects conversions: how easy the site is to use, what percentage of visitors convert ... Read More > The post Website Navigati...

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