Top Five Content Marketing Trends for 2017
Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion. While this may sound simple in theory, and there is no doubt it’s effective, it’s getting more and more difficult with the amount of noise out there ... The post Top Five Content Marketing Trends for 2017 appeared first on JOSIC.
How Branding Helps Retailers Cross-Sell
According to a recent Salsify Research Report, EchoCove Research surveyed Ecommerce executives at 250 brands and retailers on the state of product content in their organizations today, and how brands and retailers must partner to meet shopper demands. The results show a clear divide across the industry, says the report, ... The post How Branding Helps Retailers Cross-Sell appeared first on JOSIC.