Sensory Branding from MMR Research Worldwide
At MMR, we believe there's a huge and often missed opportunity to deliver more rewarding consumer experiences by using the actual product to reinforce brand equity. Discover more about sensory branding...
If you try to understand a category by segmenting on occasion or people alone, you risk missing the full picture. MindsetsTM harnesses and reflects the complexities and differences in individual choice, and delivers: - In the moment data collection - Full emotional and functional drivers of choice - Hundreds of bite sized pieces of information which build to provide the full picture