The Evolving Role of the Airline CFO In a New Era of Marketing
Traditionally, the relationship between finance chiefs and marketing departments has not been the smoothest. CFOs demand cost discipline and quantitative justification for spending - both for the airline as a whole, as well as any particular investment that must meet certain ROI objectives. Marketing on the hand has historically been regarded as a creative and image-oriented discipline...
Mercator Clients Top the FTE Airline Passenger Experience Power List 2016
Future Travel Experience, an online media company that analyzes the end-to-end passenger experience, recently came out with its Airline Passenger Experience Power List for the year 2016. The list was designed to honor employees at specific airlines who have led enhancements in the customer experience with great service and excellent use of technology.