Mercator Asia

Category: Content
Type: Blog Article

Generated 1 day ago

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • 5 Essentials for Airline CIOs to Navigate 2017

    From VR entertainment on Qantas flights to automatic check-ins with JetBlue, the airline industry is evolving at a rapid pace. With such advancements, customer expectations are rising. In an industry where margins are slim, there’s no time to waste. Airlines need to make the necessary changes now in order to stay competitive for tomorrow.

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Digital Transformation in Air Cargo: Creating an Ecosystem

    In 2016, the amount of cargo transported by airlines reached 52 million tons, with the total value of goods equal to about $6.8 trillion.  Clearly, the shipment of goods via air is vital to the health of the world economy. A more efficient air cargo ecosystem could improve profitability for carriers (air cargo generates about 9% of revenue for airlines),but also enhance transparency a...

Mercator Asia

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The Role of Pricing in Look-to-Book Decisions: A Disaggregated Approach

    Often for marketing purposes, travel merchandisers distinguish between “lookers”, customers who look at their product online, and “bookers”, those who actually end up purchasing the product. Such conversion rates might be between 1 and 5 percent, for example. One marketing goal is to decrease the ratio of lookers-to-bookers, driving more sales.

  • Breaking the Air Cargo Language Barrier

    This January, the International Air Transport Association (IATA), published its 10 New Year’s Resolutions for Air Cargo. Among the ten was the call for “One Digital Language,” referring to the need for the air cargo industry to achieve an alignment of messaging standards.

Mercator Asia

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Unlocking Total Customer Value: Are Airlines Missing the Point of Loyalty?

    In 1981, American Airlines launched AAdvantage—the world’s first airline mileage program. The goal: build loyalty by offering customers a way to accumulate points and get free flights. While this is still the main purpose, frequent flyer programs have morphed into something much more complicated.

  • The Airline Customer Experience: 5 Predictions for 2017

    In the airline industry, customer service matters. Look at Southwest Airlines: their customer focus made it one of the world’s most popular airlines. The low-cost carrier, which regularly ranks among the top in airline customer experience, would never have become a household name without superior service.

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why Air Cargo Carriers Need to Watch Out for Amazon Prime Air

    Air cargo carriers play a vital role in today’s cargo supply chain. Not only do they serve as intermediaries between ground carriers, they allow companies to offer premium shipping services, like express and overnight delivery. This is a powerful incentive for customers who might not have time to wait and a great boon for the air cargo industry.

  • Why Branded Fares Aren't Just About Upsell

    Airlines that offer branded fares love to talk about upsell. “30% of passengers choose to purchase one of the upsell bundles!” (Hurrah) They conclude by “Branded fares are working”. This, however, is not the best way to look at branded fares, and is typically not the main reason airlines are increasingly offering such re-bundling of ancillary services.

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • A Look Into the Air Cargo Facilities of the Future

    This March, the 11th Annual World Cargo Symposium will take place in Abu Dhabi. With one of this year’s themes - Cargo Facility of the Future - the conference will cover some exciting topics, ranging from the future role of cargo facilities to how technologies like wearables and augmented reality can transform the industry.

  • How They See It: 4 Things Airline CMOs Are Saying About Marketing

    Marketing in the airline industry is changing by the second. From social media to data analytics, it seems everything reinvents itself every few months. This puts Airline CMOs in the hot seat. They must adapt to these changes, while simultaneously capitalizing on new opportunities.

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What Airbnb Trips Means for Airlines

    Airbnb announced in November the launch of Airbnb Trips, the new platform that aims to provide users with a complete travel experience. Dinner reservations, outdoor activities, and of course, accommodations, users will be able to book almost everything for their vacation within Trips.

  • What It Takes to Be a Leader in Airline Revenue Management

    Wall Street has been famous for paying highly-analytical “rocket scientists” millions in annual compensation to identify lucrative trades and to place high value financial bets. Arguably, airlines have an equivalent function in revenue management where complex algorithms are used to maximize revenue need to be managed,

Mercator Asia

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • O&D Revenue Management Systems and Processes for Hub Carriers

    Airline academics estimate that O&D revenue management can further improve an airline’s revenue performance by another 2% above leg-based revenue management. But many airlines still utilize “leg-based” revenue management systems and apply crude tools to differentiate the value of customers “by O&D.”

  • How Airlines Can Become Players in the Platform Economy

    The disruptive power of the platform economy has redefined the business landscape over the last decade. We’ve seen companies like Amazon, Alibaba, and Uber build multi-billion dollar platforms, and they continue to grow. The airline industry, however, has experienced the disruptive impact of the platform economy.

  • 6 Things You Should Know About (StB) Cargo

    Last year’s Global Shipper’s Survey showed the air cargo industry received an average score of 7 out of 10. Not bad, but it also means the industry can improve across the board, from customer satisfaction to partner cooperation. IATA took the score to heart and launched the Simplifying the Business (StB) for Cargo initiative. This industry transformation program aims

  • When Pricing Strategy and Overall Airline Strategy Are in Sync

    Every strategy expert advocates a holistic formation of strategy, resulting in the integration of operations, commercial, pricing, and branding. Each function is linked and inter-dependent, and so every decision must be aligned with an overall consistent customer positioning within the chosen marketplace.

  • How Evolving Distribution Models Connect Airlines to Customers at a Greater Level

    How does a business connect with its customers? It goes back to an old marketing paradigm: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole." In other words, it’s not about the product; it’s about getting to the outcome, faster, easier, and cheaper than before.

  • Mobile Apps: Creating Unrivaled Airline Customer Experiences

    “Do you have an app?” Chances are, if you’re a business owner (or even working in business), you’ve heard this question in the last year. Apps are the cornerstone of the mobile experience. Companies across all industries have created their own apps to offer their services in faster, more convenient ways. In short, they want to create a better customer

  • Taking Air Cargo e-Commerce to the Next Level

      The good news: the global B2C e-commerce sector is expected to hit 2.3 trillion USD globally by 2017. The bad news: today’s air cargo industry isn’t exactly ready to handle this growth. And it won’t be stopping anytime soon. The industry must reinvent itself to face the challenges of the new e-landscape. This means learning to collaborate and innovate, especially when it comes to ...

  • Why Dynamic Pricing Is an Advantage for Air Cargo

    Why do restaurants hold happy hours and late-night deals? Why does Uber surge? Why can the same airline trip vary by hundreds of dollars depending on when you book it? It all boils down to dynamic pricing, or changing prices based on market demand and contributing factors.

  • 2017 Airline Distribution Outlook: A Break in Tradition with Disruptive Technologies

    An American futurologist, Alvin Toffler, once said that technology is “the great growling engine of change”. For the airline industry this “great growling” could in fact be ear-deafening. As businesses now depend on new and cutting-edge technologies to keep up with the ever adaptable consumer market behavior, dated industries

  • Seeing Airline Customer Experience Through the Eyes of Passengers

      This past October, a first-of-its-kind report was released called the Group XP Experience Index. The report leveraged data from BrandZ, the world’s largest brand equity database, to evaluate brands according to the strength of their customer experience. The Group XP Experience Index contains 30 global

Mercator Asia

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • The Evolving Role of the Airline CFO In a New Era of Marketing

    Traditionally, the relationship between finance chiefs and marketing departments has not been the smoothest. CFOs demand cost discipline and quantitative justification for spending - both for the airline as a whole, as well as any particular investment that must meet certain ROI objectives. Marketing on the hand has historically been regarded as a creative and image-oriented discipline...

  • Mercator Clients Top the FTE Airline Passenger Experience Power List 2016

      Future Travel Experience, an online media company that analyzes the end-to-end passenger experience, recently came out with its Airline Passenger Experience Power List for the year 2016. The list was designed to honor employees at specific airlines who have led enhancements in the customer experience with great service and excellent use of technology.

Mercator Asia

Category: Content
Type: Blog Article

Generated 6 months ago

Mercator Asia

Category: Content
Type: Blog Article

Generated 6 months ago

Mercator Asia

Category: Content
Type: Blog Article

Generated 6 months ago

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