Why Air Cargo Carriers Need to Watch Out for Amazon Prime Air
Air cargo carriers play a vital role in today’s cargo supply chain. Not only do they serve as intermediaries between ground carriers, they allow companies to offer premium shipping services, like express and overnight delivery. This is a powerful incentive for customers who might not have time to wait and a great boon for the air cargo industry.
Why Branded Fares Aren't Just About Upsell
Airlines that offer branded fares love to talk about upsell. “30% of passengers choose to purchase one of the upsell bundles!” (Hurrah) They conclude by “Branded fares are working”. This, however, is not the best way to look at branded fares, and is typically not the main reason airlines are increasingly offering such re-bundling of ancillary services.