Mequoda Group

Category: Content
Type: Blog Article

Generated 23 hours ago

New blog articles detected

  • 8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

    Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts. Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and The post 8 Things to Do In Boston When You Join Us at the Digital R...

  • Subscription Website A/B Testing Tools & Tips For Improving Conversions

    How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers How many times have you been in a meeting where you and your colleagues “think” or “feel” like a direction on a project is the way to go? Maybe it’s pricing for your subscription website, or maybe it’s the The post Subscription Website A/B Testing Tools & Tips For Improving Conversions app...

  • How to Write Copy for a Subscription Website That Sells

    We all have a need to feel taken care of. How many things do you buy to fill that need? Don't we go to a restaurant not just for the food but to be treated like royalty? What really matters is what they do to help us feel nurtured. Every purchase is a symbol for emotional satisfaction. Buying decisions are emotional commitments to gratifying perceived needs and desires that we are often unaware of...

  • Subscription Websites are Expanding and Growing

    Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter The post Subscription ...

  • The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

    How to become a better content marketer, editor, and writer by listening to these content marketing podcasts The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans The post The 10 Best Content Marketing Podcasts for Editors and Magazine Markete...

  • Audience Development News on Search and Social

    Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news We begin our audience development news with a look at the new changes coming to Facebook’s algorithm. MeetEdgar is reporting, “One of Facebook’s most recent algorithm changes relates to universal signals. That means it has to do The post Audience Development News on Sea...

  • Are You Using All The Marketing Channels Available to You?

    Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet The post Are You Using All The Marketing Channels Available to You? appeared ...

  • Magazine Marketing 101: Selling More Digital Subscriptions

    Digital magazine marketing will give you an afterlife There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling. Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After The post Magazine Marketing 101: Selling More Digital Sub...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Forget fads. Try tested, proven techniques first.

    Learn how to increase your digital publishing revenues, guaranteed Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived. It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success. Here’s our program guide for ...

  • What is a Subscription Marketing System?

    A subscription marketing system is the only good way to guide visitors through your product catalog Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual The post What is a Subscription Marketing System? appeared first on Mequoda Daily.

  • New Digital Content Initiatives Are Key for Subscription Publishers

    Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones. We begin today with The New York Times, which is sharing information The post New Dig...

  • The 3 Truths of Building a Magazine Audience

    How to build a magazine audience by giving away more than you receive The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By The post The 3 Truths of Building a Magazine Audience appeared first on Mequoda Dai...

  • SEO News: Organic, Paid, and Voice

    Facebook’s mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook’s mobile ad network has topped Google. MediaPost is reporting on this story, saying “Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns The post SEO News: Organic, Pa...

  • Top 12 Magazine Media Revenue Generation Systems

    There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable question, “What do you do for a living?” “I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past The post Top 12 Magazine Media Revenue Generation Systems ...

  • How Fake News is Making Real Publishers Look Good

    Thanks to fake news, there’s a surge of interest in “real news” sites, which could turn the news industry around We’ve written a bit about fake news lately. How Google is banning it, how Facebook is blocking it, and how it’s being blamed for the results of our presidential election. But one thing I find interesting The post How Fake News is Making Real Publishers Look Good appeared first on Mequod...

  • 8 Ways to Sell Digital Magazine Subscriptions

    It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already. The post 8 Ways to Sell Digital Magazine Subscriptions appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

    Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed The post Creating a Magazine Layout: I...

  • 10 Digital Publishing Tips and Strategies for Magazine Publishers

    Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're all about documenting these things so digital publishers don't have to re-invent the wheel. Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is wo...

  • Magazines in Digital: The New Yorker’s “Digital Renaissance”

    It’s not every day you get to see the path of magazines in digital. Here’s an inside look at how The New Yorker has been evolving. Poynter recently published a great article  by Benjamin Mullin about how The New Yorker has changed to evolve for a digital atmosphere over the last decade.  Here are a few major adjustments The post Magazines in Digital: The New Yorker’s “Digital Renaissance” appeared...

  • How Find the Best CMS for a Magazine

    The best CMS for a magazine should be built for publishers, not everyone else There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using The post How Find the Best CMS for a Magazine appeared first on Mequoda ...

  • The Portal Content Business Model Turns Strangers Into Subscribers

    Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create. T...

  • Changes Come to Publisher Websites

    Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing this with Time Inc., and MediaPost has the story. “The site of Time Inc.’s Golf magazine has relaunched with a cleaner, more modern look that loads The post Changes Come to...

  • The 9 Best Places to Use Good Keywords in Articles

    Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely. When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day The post The 9 Best Places to Use Good Keywords in Articles appeared ...

  • 3 Subject Line Templates That Boost Email Open Rates

    Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in. Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a...

  • Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

    Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It The post Should You Use Google AMP Pages? If You’re a News Publisher, the Ti...

  • Top 4 Subscription Website Publishing Goals

    Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years. The post Top 4 Subscription Website Publishing Goals appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

    Your membership website development firm should be more than just a technological jester, they should be your sherpa. If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to The post How to Hire a Membership Website Developmen...

  • The Mequoda Magazine Content Business Model

    Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post. Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There...

  • Content Publishers Experimenting with New Subscription Website Services

    TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content Subscription website services develop out of necessity and a desire to develop new revenue streams. In today’s digital world, the opportunity to make more from these streams continue to grow as devices and accessibility grow as well. First, we’re seeing TripAdvisor Th...

  • How to Make SEO-Friendly Mobile Interstitial Ads

    How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that The post How to Make SEO-Friendly Mobile I...

  • The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

    Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share The post The 17 Best Email Subject Lines for Increasing Open Rates [+ Video] appeared first on Mequoda Daily.

  • Google Cracks Down on Bad Ads

    Google’s Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics Finally, Google has decided to start cracking down on misleading and bad ads that look like news articles, or system errors that deceive users. When you think about it, these advertisers are paying for clickbait which probably has a high The post Google Cracks Down on Bad Ads appeared first on Mequod...

  • Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

    Do you have a solid business plan for success in multiplatform publishing? Unless you answered “You better believe it, pal!” to that question, I have another question for you. How do you expect to succeed without a plan to get you there? Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at The post Do You Have a Solid Business Plan for Success in Multiplatform...

  • 36 Ways to Boost Magazine Circulation

    36 ways to build your Internet audience, revenue and profits while building your magazine circulation There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers. Consider the offer The offer is the most important The...

  • Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

    Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January. Her...

  • Apple’s App Store Subscription Revenue Rises 74%

    Why is subscription revenue falling for print publishers and rising for app store subscriptions? While publishers are all fighting for their subscription lives, Apple’s over here seeing subscription revenue up 74%. While much of this revenue applies to app subscriptions for video subscriptions, games and software products, it does also include magazine apps. The top apps The post Apple’s App Store...

Mequoda Group

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Using Retail as an Audience Development Channel

    Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email, retail, paid advertising, and direct mail. Today, I’m focusing primarily on retail, and using Green Gardens Network as an example. If you’re new to Mequoda, please The post Using ...

  • 25 Email Design Best Practices for Publishers for Mobile and Desktop

    It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. The post 25 Email Design Best Practices for Publishers for Mobile and Desktop appeared first on Mequoda Daily.

  • Online Digital Publishing Trends: Facebook, Newsletters, and … 2017?

    Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren’t getting about Facebook If there’s one thing we know about online digital publishing, it’s that the industry never stops changing for even a moment. But we wouldn’t have it any other way, of course. And, yes, we definitely know The post Online Digital Publishing Trends: Facebook,...

  • Top 12 Magazine Media Revenue Generation Systems

    There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable question, “What do you do for a living?” “I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past The post Top 12 Magazine Media Revenue Generation Systems ...

  • 8 Take-Aways From Our 2016 Magazine Reader Study

    What we learned about the average digital magazine reader in this year’s study about magazine consumption This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access. This The post 8 Take-Aways From Our 2016 Magazine Reader ...

  • What’s a Replica-Plus Digital Magazine?

    A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We're not so sure that it's a good enough upgrade, and here's why. The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of t...

  • Programmatic Publishers: Data, Header Bidding, and More

    The latest updates about still evolving relationship between programmatic, publishers On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers. As this form of revenue generation is still a work in progress for digital magazines, The post...

  • The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

    These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and The post The 6 Organ...

  • How to Discover Your Multiplatform Media Content Assets

    Most of the multiplatform media publishers I work with are rich with content assets. If they’re not rich with revenue, it's usually because they don't know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets. Y...

  • From Time to … Coca-Cola (!), the Latest News From Publishing Sites

    What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal. The post From Time to … Coca-Cola (!), the Latest News Fro...

Mequoda Group

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Email: The Single Most Important Audience Development Tool

    Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of niche publishers who have turned their businesses around when they went multiplatform. And there’s not a single Mequoda client without email as the core of The post Email: The Single Most Important Audien...

  • What Is Audience Development?

    Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we'll call Sarah. After dinner, Sarah mentions that she jus...

  • Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

    Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy? Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are. Observers of The post Web Publishing Platforms: Little Things, B...

  • Top 4 Subscription Website Publishing Goals

    Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years. The post Top 4 Subscription Website Publishing Goals appeared first on Mequoda Daily.

  • Developing a Stakeholder Economic Strategy for Your Multiplatform Magazine

    Use this road map following Mequoda’s CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s not just because they’re not currently “sexy” but because they tend to have lower rates of growth and profitability, and their future prospects tend to The post Developing a Stakeho...

  • Does a Digital Replica of Your Magazine Cut it?

    As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what cons...

  • Media Revenue Trends: Newsstand, Native, B2B

    Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales, The post Media Revenue Trends: Newsstand, Native, B2B appeared first o...

  • How to Build a Multiplatform Management Team That Scales

    Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs of multiplatform management has been an endless The post How to Build a Multiplatform ...

  • Understanding the Mequoda Method for Multiplatform Publishing

    We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn't heard his question. After this conversation, it came to me that there are still lots of people out there who don't understand what we do. The post Understanding the Mequo...

  • Bryan Welch on BtheChange.com Launch, Niche Strategy, and More

    We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we've admired for a long time. The post Bryan Welch on BtheChange.com Launch, Niche Strategy, and More appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Syndication: An Audience Development Strategy Used Carefully

    When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach The post ...

  • Sell More Magazine Subscriptions Online Using the Mequoda Method

    At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to yo...

  • Magazine Consumption Stats Compiled in New MPA Factbook

    Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on magazine readership, the most recent edition of which came out last month.) Now, those stats and many more have been collected in the MPA’s 2016/17 Magazine Media Factbook – recently released and available for download at...

  • Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

    Do you have a solid business plan for success in multiplatform publishing? Unless you answered “You better believe it, pal!” to that question, I have another question for you. How do you expect to succeed without a plan to get you there? Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at The post Do You Have a Solid Business Plan for Success in Multiplatform...

  • 3 Underused Sponsorship Package Add-Ons

    If you’re not bundling these three drastically underused sponsorship package add-ons, then you’re leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine traditional print ad placements, digital ad placements, and better opportunities for the sponsor to be part of the story through native advertising and lead generation. This The post 3...

  • Let’s Clarify: What Is a Digital Magazine?

    Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arr...

  • AMI: More People Read Magazines Online in FY 2016

    Our mission in life is to get more people to read magazines online, so this round of recent news is well received Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen The post AMI: More People Read Magazines Online in FY 2016 appeared first on Mequoda D...

  • How to Build a Systems Team for Your Publishing Business

    Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers have been making organizational changes to deal with the realities of the modern marketplace. Often these changes are made as a reaction to changing conditions The post How to Build a Systems Team for Your P...

  • The Lifecycle of Recycling Magazine Articles

    If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice daily publishing schedule if you only post five days per week. Although your magazine content could sit in a member-only editorial archive with past issues of your print content, we suggest recycling magazine articles by releasing tha...

  • Consumer Publishing Trends: Micropayments, Platforms, Global

    We're proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination – it flourishes in both habitats. That said, consumer publishing is of course a key part of digital magazines' future, but it doesn't have some of the hardwired advantages of B2B publishing: a steady built-in (some wo...

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