Using Retail as an Audience Development Channel
Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email, retail, paid advertising, and direct mail. Today, I’m focusing primarily on retail, and using Green Gardens Network as an example. If you’re new to Mequoda, please The post Using ...
25 Email Design Best Practices for Publishers for Mobile and Desktop
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. The post 25 Email Design Best Practices for Publishers for Mobile and Desktop appeared first on Mequoda Daily.
Online Digital Publishing Trends: Facebook, Newsletters, and … 2017?
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren’t getting about Facebook If there’s one thing we know about online digital publishing, it’s that the industry never stops changing for even a moment. But we wouldn’t have it any other way, of course. And, yes, we definitely know The post Online Digital Publishing Trends: Facebook,...
Top 12 Magazine Media Revenue Generation Systems
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable question, “What do you do for a living?” “I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past The post Top 12 Magazine Media Revenue Generation Systems ...
8 Take-Aways From Our 2016 Magazine Reader Study
What we learned about the average digital magazine reader in this year’s study about magazine consumption This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access. This The post 8 Take-Aways From Our 2016 Magazine Reader ...
What’s a Replica-Plus Digital Magazine?
A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We're not so sure that it's a good enough upgrade, and here's why. The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of t...
Programmatic Publishers: Data, Header Bidding, and More
The latest updates about still evolving relationship between programmatic, publishers On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers. As this form of revenue generation is still a work in progress for digital magazines, The post...
The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster
These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and The post The 6 Organ...
How to Discover Your Multiplatform Media Content Assets
Most of the multiplatform media publishers I work with are rich with content assets. If they’re not rich with revenue, it's usually because they don't know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets. Y...
From Time to … Coca-Cola (!), the Latest News From Publishing Sites
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal. The post From Time to … Coca-Cola (!), the Latest News Fro...