Mequoda Group

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Using Retail as an Audience Development Channel

    Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email, retail, paid advertising, and direct mail. Today, I’m focusing primarily on retail, and using Green Gardens Network as an example. If you’re new to Mequoda, please The post Using ...

  • 25 Email Design Best Practices for Publishers for Mobile and Desktop

    It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. The post 25 Email Design Best Practices for Publishers for Mobile and Desktop appeared first on Mequoda Daily.

  • Online Digital Publishing Trends: Facebook, Newsletters, and … 2017?

    Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren’t getting about Facebook If there’s one thing we know about online digital publishing, it’s that the industry never stops changing for even a moment. But we wouldn’t have it any other way, of course. And, yes, we definitely know The post Online Digital Publishing Trends: Facebook,...

  • Top 12 Magazine Media Revenue Generation Systems

    There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable question, “What do you do for a living?” “I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past The post Top 12 Magazine Media Revenue Generation Systems ...

  • 8 Take-Aways From Our 2016 Magazine Reader Study

    What we learned about the average digital magazine reader in this year’s study about magazine consumption This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access. This The post 8 Take-Aways From Our 2016 Magazine Reader ...

  • What’s a Replica-Plus Digital Magazine?

    A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We're not so sure that it's a good enough upgrade, and here's why. The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of t...

  • Programmatic Publishers: Data, Header Bidding, and More

    The latest updates about still evolving relationship between programmatic, publishers On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers. As this form of revenue generation is still a work in progress for digital magazines, The post...

  • The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

    These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and The post The 6 Organ...

  • How to Discover Your Multiplatform Media Content Assets

    Most of the multiplatform media publishers I work with are rich with content assets. If they’re not rich with revenue, it's usually because they don't know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets. Y...

  • From Time to … Coca-Cola (!), the Latest News From Publishing Sites

    What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal. The post From Time to … Coca-Cola (!), the Latest News Fro...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Email: The Single Most Important Audience Development Tool

    Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of niche publishers who have turned their businesses around when they went multiplatform. And there’s not a single Mequoda client without email as the core of The post Email: The Single Most Important Audien...

  • What Is Audience Development?

    Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we'll call Sarah. After dinner, Sarah mentions that she jus...

  • Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

    Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy? Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are. Observers of The post Web Publishing Platforms: Little Things, B...

  • Top 4 Subscription Website Publishing Goals

    Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years. The post Top 4 Subscription Website Publishing Goals appeared first on Mequoda Daily.

  • Developing a Stakeholder Economic Strategy for Your Multiplatform Magazine

    Use this road map following Mequoda’s CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s not just because they’re not currently “sexy” but because they tend to have lower rates of growth and profitability, and their future prospects tend to The post Developing a Stakeho...

  • Does a Digital Replica of Your Magazine Cut it?

    As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what cons...

  • Media Revenue Trends: Newsstand, Native, B2B

    Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales, The post Media Revenue Trends: Newsstand, Native, B2B appeared first o...

  • How to Build a Multiplatform Management Team That Scales

    Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs of multiplatform management has been an endless The post How to Build a Multiplatform ...

  • Understanding the Mequoda Method for Multiplatform Publishing

    We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn't heard his question. After this conversation, it came to me that there are still lots of people out there who don't understand what we do. The post Understanding the Mequo...

  • Bryan Welch on BtheChange.com Launch, Niche Strategy, and More

    We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we've admired for a long time. The post Bryan Welch on BtheChange.com Launch, Niche Strategy, and More appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Syndication: An Audience Development Strategy Used Carefully

    When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach The post ...

  • Sell More Magazine Subscriptions Online Using the Mequoda Method

    At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to yo...

  • Magazine Consumption Stats Compiled in New MPA Factbook

    Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on magazine readership, the most recent edition of which came out last month.) Now, those stats and many more have been collected in the MPA’s 2016/17 Magazine Media Factbook – recently released and available for download at...

  • Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

    Do you have a solid business plan for success in multiplatform publishing? Unless you answered “You better believe it, pal!” to that question, I have another question for you. How do you expect to succeed without a plan to get you there? Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at The post Do You Have a Solid Business Plan for Success in Multiplatform...

  • 3 Underused Sponsorship Package Add-Ons

    If you’re not bundling these three drastically underused sponsorship package add-ons, then you’re leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine traditional print ad placements, digital ad placements, and better opportunities for the sponsor to be part of the story through native advertising and lead generation. This The post 3...

  • Let’s Clarify: What Is a Digital Magazine?

    Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arr...

  • AMI: More People Read Magazines Online in FY 2016

    Our mission in life is to get more people to read magazines online, so this round of recent news is well received Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen The post AMI: More People Read Magazines Online in FY 2016 appeared first on Mequoda D...

  • How to Build a Systems Team for Your Publishing Business

    Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers have been making organizational changes to deal with the realities of the modern marketplace. Often these changes are made as a reaction to changing conditions The post How to Build a Systems Team for Your P...

  • The Lifecycle of Recycling Magazine Articles

    If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice daily publishing schedule if you only post five days per week. Although your magazine content could sit in a member-only editorial archive with past issues of your print content, we suggest recycling magazine articles by releasing tha...

  • Consumer Publishing Trends: Micropayments, Platforms, Global

    We're proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination – it flourishes in both habitats. That said, consumer publishing is of course a key part of digital magazines' future, but it doesn't have some of the hardwired advantages of B2B publishing: a steady built-in (some wo...

Shall we increase our level of intimacy?

41,060,366 ideas and insights to help you find what’s next.

Log in Sign up

Shall we increase our level of intimacy?

41,060,366 ideas and insights to help you find what’s next

Create Free Account

Already a user?  Log in