Market Strategies International

Market Strategies International

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Two Common Product Development Mistakes to Avoid

    Editor’s Note: Our qualitative researchers go beyond people’s words and actions to reveal the meaningful insights behind them. They have decades of experience across a myriad of industries and brands. But who are they? And what drives their desire to … Continue reading →

  • Are Solar Roads Coming to Your Utility Territory?

    Solar roadways have captured the public’s imagination – see, for example, the viral “Solar FREAKIN’ Roadways” video produced by Solar Roadways and viewed more than 22 million times. And we certainly do use a lot of land for roads and … Continue reading →

Market Strategies International

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Financial Advisors and Investors at Odds Over DOL Fiduciary Ruling

    Insights Powered by Cogent Reports™     The future of the DOL fiduciary ruling is anything but certain. We do know, however, that the majority of financial advisors have some concerns about the ruling, with six in ten advisors (60%) favoring … Continue reading →

  • Stalwart Leadership in a Conflicted World

    Insights Powered by Cogent Reports™     The “new normal” catch phrase emerged after the Great Recession, marking a new era in investment management. Predictions of high correlations, muted returns, increased volatility and sustained low interest rates were true for a … Continue reading →

  • Building Successful Advisory Relationships

    Insights Powered by Cogent Reports™     Amid an era of seemingly unprecedented political and global change, questions around the health and longevity of the financial markets abound. Investor trust in the financial community continues to be tested as factors beyond … Continue reading →

Market Strategies International

Category: Content
Type: Blog Article

Generated 2 weeks ago

Market Strategies International

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Few Distributors Weather Decline in Investor Loyalty

    Insights Powered by Cogent Reports™     As a consequence of waning trust in the financial services industry, affluent investors appear to be retrenching, consolidating their investment accounts and concentrating more of their assets with a single distributor firm. While this … Continue reading →

  • Affluent Ready-to-Act Investors Are Prime Media Targets

    Insights Powered by Cogent Reports™    Only a minority of affluent investors are likely to make an additional investment in the near future, so it is imperative for asset managers and their agencies to equip themselves with the insights required … Continue reading →

  • Finding Ways to Maximize Engagement for Institutional Investment Products

    Insights Powered by Cogent Reports™     Getting through to an intended audience is the constant goal of marketers. There is little value in carefully curating messages and developing a plan for execution and release of those messages if they never … Continue reading →

  • The Words & Ideas That Captured Our Imaginations in 2016

    It’s my last day of work in 2016, and I’ve been taking stock of what I’ve done as well as what we as a team of colleagues have done this year: what we’ve focused on, what we’ve written about, and … Continue reading →

  • Five Ways to Become a Three-Time Utility Customer Champion

    We recently released our 2016 Utility Customer Champions, which awards gas, electric and combination utilities nationwide that have the highest scores on our proprietary Engaged Customer Relationship index. Among this list are 26 utilities that have “three-peated,” meaning they’ve been … Continue reading →

  • Targeting Fee-Based Advisors

    Insights Powered by Cogent Reports™    New forces are converging that could dramatically alter the advisor landscape in the coming years. As the ranks of financial advisors shrink, fee-based advisors represent an expanding segment signaling a trend savvy asset managers … Continue reading →

  • Is Financial Wellness the New “Thing” in DC Plans?

    Insights Powered by Cogent Reports™    As competition in the DC market intensifies and thoughts of the DOL fiduciary ruling’s impact shatter historical practices that used to make servicing DC plans profitable, plan providers and DC advisors are searching for … Continue reading →

  • Dear Energy Santa: A Wish List from Your Millennial Customers

    ‘Tis the season when your loved ones ask what you need (or, in my case, your kids proclaim what they want)! In the spirit of gift-giving, we penned a letter to Energy Santa with our “wish list” of energy-related products … Continue reading →

  • Forces of Change in the Investor Market

    Insights Powered by Cogent Reports™    At the start of writing this year’s Investor Brandscape, the presidential campaign was in full swing, bringing to light a deep political divide spanning the country. Since then, nonstop media attention has been inflating … Continue reading →

  • Answer Before They Ask: How to Message Millennials

    Editor’s Note: For banks struggling to establish relationships with Millennials, “Banking & Millennials” is a three-part blog series that explores the savings/investing potential of this group, exposes why popular stereotypes are dead wrong and suggests a roadmap for setting your … Continue reading →

Market Strategies International

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • How to Untangle the Omnishopper Journey Web

    Editor’s Note: Download “The New Journey Dynamics: Understanding Today’s Shopper” for a brief, easily shareable presentation that outlines the process we use to help you identify why and how shoppers choose, buy and re-buy their favorite brands.Earlier this year, we … Continue reading →

Market Strategies International

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Rollover IRA Choice Pivots on Brand Trust

    Insights Powered by Cogent Reports™     When it comes to attracting rollover dollars, brand trust and provider consideration are becoming increasingly interconnected. When plan participants are asked why they would consider a specific firm for a rollover IRA, 35% select … Continue reading →

Market Strategies International

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Asset Manager Alert: How NOT to Get Dropped by Your Institutional Clients

    Insights Powered by Cogent Reports™    The reasons for dropping a manager vary substantially among institutional investors in the US versus those in other countries, according to our new International Institutional Investor Brandscape study. In the UK and elsewhere in … Continue reading →

  • Advisors’ Go-to Firms for Thought Leadership

    Insights Powered by Cogent Reports™    Thought leadership serves as a leading driver of advisor consideration and loyalty, and is one of the most effective means of getting on a new advisor’s radar. That said, just a handful of firms … Continue reading →

  • ETF Growth Encompasses Multiple Markets

    Insights Powered by Cogent Reports™    It’s no secret that ETF use is up. In fact, a multitude of industry forces are fueling the growth in the ETF category, and the momentum is only poised to continue. Not only in … Continue reading →

  • Hurricane Season = Outage Season = Decreased Customer Sat… Or Does It?

    Turn Outages Into Positive Customer Satisfaction and Brand Trust Scores Insights Powered by Cogent Reports™    Hurricane Hermine, a category 1 hurricane, knocked out power for more than 300,000 people in Florida before it creeped up and away from the … Continue reading →

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in