My three top tips for better design in communications
Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service.
The 3 rules of designing an effective website
How often do you visit a site, hoping that it will offer what you are seeking, only to find that you can’t get it there?
The three rules of viral marketing
Okay – you know these already – your content has to be either:
Five steps to improve brand culture.
The technique that everyone in B2B marketing should be using.
Are you bluffing about digital marketing?
There’s an interesting interview by Charlotte Rogers in this week’s edition of Marketing Week, with Unilever’s chief marketing and communications officer, Keith Weed. In it he talks about ‘a lost generation of marketers’ who ‘are bluffing about digital’. Does that ring a bell with you?
Digital marketing state of the nation 2016
At CIM's Digital Summit recently, and for the fourth year in a row now, Daniel Rowles delivered a ‘state of the nation’ presentation. Here are some of the key insights he discussed.
Join me at Regents University London, on March 16th at 6pm, for one of the key events of the publishing year.