Mambo Media, Inc.

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Messaging Apps Are the Next Big Thing in Social Media

    In this two part blog series, we’ll examine a rising trend in social media: messaging apps. Part 1 dives into how messaging apps have become a platform for personalized engagement and social sharing. In Part 2, we’ll discuss some real-world examples of how marketers are using messaging apps as part of their social media strategy.   Remember the first text message you ever sent? Besides the 160 cha...

Mambo Media, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 3 Reasons Why Content Marketers Must Up Their Game in 2017

    We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content?   Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe ...

  • Mambo Media’s 2017 Digital Marketing Trends: Part 2

    In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Content Format Takes the Crown   Jana Kopp – Director of Customer Experience   With social media algorithms placing more importance on real-time and consistent engagement, content marketing w...

  • Mambo Media’s 2017 Digital Marketing Trends: Part 1

    It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our team’s intel to gain greater insight into what 2017 has in store for the world...

  • 3 Reasons Why Email is So Effective for Holiday Marketing

    As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016.   We’ve all experienced the shift to online shopping and mobile commerce. Marketers who’ve e...

  • Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

    “If you don’t move quickly, the world will do it for you.” Lisa Heathman, on handling a social media crisis.    It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates across multiple digital platforms, one small comment or mistake can quickly spiral out of control...

  • Mambo Media wins Best Website Design 2016 at AMA PDX

    Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website  was awarded “Best Website 2016″ at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected.   Jane’s Vanity is a luxury lingerie company that approached Mambo Media with the initiative of growing their eCommerce business....

  • 6 Areas to Optimize Voice Search for SEO and PPC

    Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot.   So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all search engines.   Voice search is a fast growing trend – and it’s not likely to disappear. In fact, earlier this yea...

  • Everything You Need to Know About the New Google Possum Update

    By Wendy Hwang   A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid res...

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