Make It Happen

Make It Happen

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • SALES: To outsource or keep in-house? We ask the question.

    In business when you’re getting started with a shoe string budget, then beginning to build sales momentum, and expect further sales opportunities; you’re often faced with the question around resourcing.  Hire or outsource? Inside sales teams are no exception. When all you want to do is sell, but you need to keep your overheads down, […] The post SALES: To outsource or keep in-house? We ask the que...

Make It Happen

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • COBRANDING: Tip, Traps and Best Practice

    Otherwise known as a brand partnership, cobranding in the traditional sense is a clever strategy used by a number of businesses to expand market exposure, sales and cash flow. Bringing together two or more products, services or brands, a cobrand venture creates a mutually beneficial relationship where both parties blend marketing activities in such a […] The post COBRANDING: Tip, Traps and Best Pr...

  • Does ‘Inside Sales’ really need to be an ‘inside job’?

    According to the Harvard Business Review, there has been an increase in the number of ‘inside sales’ jobs at the expense of jobs for traditional sales people working in the field (Source). The same research indicates that many B2B organisations seem to be making inside sales a priority. In the past inside sales has been […] The post Does ‘Inside Sales’ really need to be an ‘inside job’? appeared f...

Make It Happen

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Behind the gate: Is gated or public content the best way to your customer’s heart?

    There has been a tremendous push to provide customers and prospects with as much content as possible. But what is the objective here? For marketers, the push for ‘free information’ is as much about generating new leads as it is to provide essential product information that can push website visitors and browsers from potential buyers […] The post Behind the gate: Is gated or public content the best...

  • Digital & Web Design to bolster Inbound Enquiry

    What makes a visitor engage with a page on a website? There are a number of elements that feed into effective web design, but did you know that using some clever design principals could have a big impact on your inbound marketing? Visitors can be encouraged to spend more time on your site, and click […] The post Digital & Web Design to bolster Inbound Enquiry appeared first on Make It Happen.

  • TRENDWATCH: 5 Hot Marketing Trends to Trump 2017

    Trends to challenge your B2B and NFP marketing strategy # 1 Content Marketing is still the Ace card According to a recent study by MarketingProfs, B2B marketers dedicate approximately 28% of their budget to content marketing. Interestingly, the same study found that B2B marketers who were more successful were allocating almost half their budget. The […] The post TRENDWATCH: 5 Hot Marketing Trends ...

  • There are only so many first pages of Google… How can I improve my website rankings organically?

    While the game in terms of SEO [Search Engine Optimisation] practice may have toned down in recent years, please don’t think that SEO no longer matters, and that there is nothing you can do to improve where you show up in searches. So even if you’re sick of hearing about it, have web ‘gurus’ telling […] The post There are only so many first pages of Google… How can I improve my website rankings or...

  • Maximise Email Marketing Campaigns: Key Audience Targets for your eDMs

    “Email marketing today is all about sending well timed and relevant emails to the right people at the right time.”   This is an area we get asked about repetitively, what’s the secret formula for email marketing campaigns, particularly within the B2B market? And, how can you maximise the effectiveness of email communications? Well from our […] The post Maximise Email Marketing Campaigns: Key Audie...

  • Why are brand guidelines important to your business?

    Every company and organisation has their own brand. Whether your business is a small to medium sized, or a large well known not-for-profit how your brand looks, feels and talks to your customer matters. What is a style guide?  Your brand style guide is your bible on brand, for every situation and every season. It […] The post Why are brand guidelines important to your business? appeared first on M...

Make It Happen

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Is HTML or Plain Text Better for Email Marketing?

      We are often asked whether plain text or html emails are more effective when sending email campaigns. Why is this discussion important? Well it basically translates into how user friendly and ‘readable’ the emails —newsletter and promotions— you send can be. Given that campaigns are often sent to thousands of people at a time, […] The post Is HTML or Plain Text Better for Email Marketing? appear...

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