Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell
Has digital media – from Huffington Post, Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print?
What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016
Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” c...
Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece ...
PR War Stories: Preparing Your CEO to Testify Before Congress
Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?
Surprise! Three Ways Your Brand Can Score With A Customer Loyalty Strategy
After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. Chewy.com, a Dania Beach, Fla.-based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after b...
5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report
In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from...
Corporate Sustainability Reports – A Massive Undertaking with a Ton of Payoff
I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. A communications tool that’s growing in popularity and complexity, corporate sustainability reports are more than just a public relations tool – they’re becoming mandatory in some countries, while also being demanded by stakeholders who ask for transparency from compan...