It's what we all want, isn't it? Increasing your ROI is a main focus of any SaaS company and is even more important in the growing stages when capital is scarce. Here are a few accountant approved tips on how to increase your ROI and make sure your investments are paying off.
As a SaaS company, you have some unique advantages and disadvantages that affect how customers perceive, relate to, and use your service. Having an intangible product, working with a technology-centered brand, and providing a complex service are all aspects of SaaS companies that set them apart to their customers for better or for worse.