Is the science of marketing crushing creativity?
Data. Triggers. Calls to action. Click rates. Page views. Form fills. Our ability to track every micro decision someone makes along the path to purchase is a blessing. And, some also see it as a curse. We can finally answer the age-old question about which activities and messages are driving customer action. We’ve got it […] The post Is the science of marketing crushing creativity? appeared first ...
Failure is an option
You’ve experienced a failure? Congratulations! You've now learned something you didn't know before. The post Failure is an option appeared first on Jan Kelley.
B2B companies are generally terrible at Customer Experience
... but it doesn’t have to be that way. The post B2B companies are generally terrible at Customer Experience appeared first on Jan Kelley.