IQnection Internet Services

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • IQnection Hosts Leadership Summit

    We’d like to thank everyone who attended our executive leadership summit here at our headquarters in early March. We hope you found it as enlightening as we did. And thank you also to our two guest speakers, Howard Reid, Jr. of the Mighty Galamander and Rich Foltz from The Alternative Board (TAB) of PA and the Ohio Valley. Their organizations – along with IQnection – sponsored the eve...

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How To Create a Compelling Call to Action

    Call to action. It’s a pretty dynamic phrase, isn’t it? In the marketing world, a call to action (CTA) refers to the section of a landing page that asks visitors to take the next step. It’s a basic inbound marketing practice that nonetheless conjures up images of trumpets sounding and the cavalry riding to the rescue. Do the calls to action you’ve placed on your website live up to t...

  • Creating Landing Pages That Convert

    Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science. Here are a few tips to follow to hel...

  • SEO For Blogging: 3 Tips For Success

    Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial. But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it? The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog...

  • Giving Thanks for Our Clients and Our Community

    Some families have a Thanksgiving tradition: Everyone goes around the dinner table and shares what they’re thankful for that year. We can’t have everyone over for dinner, but we can tell you the things that make us thankful. We’re thankful for our clients. It’s been a very good year at IQnection. Our 17th year in business saw us welcoming new clients, while continuing to create exci...

  • Blog Maximization: Getting the Most Traction When You Post

    We believe in the value of blogging. If we didn’t, this post wouldn’t be here. Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want are reading what you’ve written. Here are a few tips for getting more traction out of...

  • How Long Does Inbound Marketing Take to Deliver Results? [VIDEO]

    Whenever we start an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results? It’s a fair question. And while we’ll answer it with a number later on in this article, we want to make it clear that inbound marketing takes time. We explore this concept in greater detail in our video on this topic, but think abou...

  • An Entrepreneur’s Guide to Business Growth - PART 3

    Part 3 – Business Development Over the past few weeks, we’ve looked at how you can use inbound marketing tactics to help a new business grow. We outlined the steps you could take to implement an inbound marketing plan, and we looked at ways to launch your sales strategy. Today we’ll conclude by exploring some of the things you should do in the early days of your business, and how in...

  • A Guidebook To Business Growth With Inbound Sales Strategy - PART 2

    Part 2 - Building an Inbound Sales Strategy Today we’re going to continue our guide for entrepreneurs trying to build their businesses. Our first installment talked about creating a marketing strategy. In this section, we’ll focus on sales. In an ideal world, you’d launch your new business with the ability to hire a veteran salesperson or two to go out and promote your product or ser...

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • An Entrepreneur’s Guidebook to Business Growth.

    Part 1 - Creating an Inbound Marketing Plan Let’s say you want to start your own business. We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You could SELL these.” So that’s what you decide to do. And even though everyone l...

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Matching Content to Your Buyer Personas

    We’ve talked quite a bit on this blog about the idea of buyer personas. And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing. A buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what make...

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • What is Inbound Marketing Web Design?

    The internet has been around long enough that we’ve come to think of websites from its early days the way we think of our parents’ basements from the 1970s: We picture the wood paneling, and we cringe. Inbound marketing’s goal is to get a prospect’s attention and bring them to your website. But a clunky late ‘90s-style website may have the opposite effect, chasing potential customers ...

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 6 months ago

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 6 months ago

IQnection Internet Services

Category: Content
Type: Blog Article

Generated 7 months ago

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