Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

    See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […] The post Stop...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Succeed as a Woman in Technology? This Girl Can

    Read the full article by Lindsay Rowntree on ExchangeWire. Women in technology; women in STEM fields; women in ad tech; women in advertising – whichever way you cut the numbers, they reflect a set of industries that remain remarkably male-dominated. The needle is moving and there is no shortage of women and men fighting the […] The post Succeed as a Woman in Technology? This Girl Can appeared firs...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How traffic resellers trip third-party verification filters

    Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much [...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • One on One: CMOs Need a Marketing Platform of Record

    Originally written and recorded by Kim Davis for DMNews. Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an industry veteran. He explains how his wide-ranging experience affords insight into the evolution of Impact Radius from its affiliate marketing roots to a natively integrated marketing platform. The post One on One: CMOs Need a Marketing Platform of Record a...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

    Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […] The ...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to beat the fraudsters

    Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […] The post How to beat the fraudsters appeared first on Impact Radius.

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Watch: Where Are We with Ad Fraud? Impact Radius On Fighting Fake Clicks

    Watch the interview by Monika Komar on PerformanceIn. When it comes to the magnitude of the ad fraud crisis, the numbers speak for themselves – last year alone, eMarketer reported that fake impressions cost advertisers globally $7.2 billion, including over £600 million in the UK alone. As if that wasn’t enough to keep marketers up […] The post Watch: Where Are We with Ad Fraud? Impact Radius On Fi...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Forbes: Martech Firm Impact Radius Appoints New CEO to ‘Step on the Gas’

    As posted by Robert Hof on Forbes. Hoping to kick into higher gear, the digital marketing platform Impact Radius today announced it has a new chief executive, the former Marin Software Inc. CEO Dave Yovanno. Yovanno replaces current CEO and co-founder Per Pettersen, who becomes executive chairman and chief strategy officer. Impact Radius sells a […] The post Forbes: Martech Firm Impact Radius Appo...

Impact Radius, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

    Originally posted by Linday Rowntree on ExchangeWire. On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies […] The post Google Removing Third-Party Pixels fr...

Impact Radius, Inc.

Category: Positioning & Presence
Type: Page Design Update

Generated 1 week ago

Impact Radius, Inc.

Category: Positioning & Presence
Type: Page Design Update

Generated 3 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 3 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 3 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 3 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 3 months ago

Impact Radius, Inc.

Category: Content
Type: Youtube Video

Generated 3 months ago

New videos detected

  • Industry Insiders Spotlight w/ Priest Willis

    Todd chats with Priest Willis, Global Affiliate Marketing Manager at Lenovo. Priest discusses how he got his start in the performance marketing industry and Lenovo's global affiliate strategy. In season 2 of the Industry Insiders Spotlight, Impact Radius Co-Founder Todd Crawford chats with performance marketing influencers about industry issues and trends. Don't miss these exclusive opportunities...

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 4 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 5 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 5 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 5 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 5 months ago

Impact Radius, Inc.

Category: Conversion
Type: Landing Page

Generated 5 months ago

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