emberson

Category: Content
Type: Blog Article

Generated 2 months ago

emberson

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: Like no other time in our industry, today’s evolving digital landscape demands that marketers learn new things every day. For companies without the dedicated time and resources to keep up however, this can be an unpredictable and potentially costly process.   For example, new communications platforms – such as live streaming video – are frequently … Continue reading "Breaking Through Channel Complexity"
  • Old: In the business-to-business world, your database of customers and potential leads is a goldmine of potential opportunities, and a valuable company asset. Yet with people moving between roles and companies your database is becoming 12% more out-of-date with every month that passes.   In fact, the annual Job Exodus Trends survey found that in the … Continue reading "Breaking Through CRM Barriers"

emberson

Category: Content
Type: Blog Article

Generated 3 months ago

emberson

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: In the business-to-business world, your database of customers and potential leads is a goldmine of potential opportunities, and a valuable company asset. Yet with people moving between roles and companies your database is becoming 12% more out-of-date with every month that passes.   In fact, the annual Job Exodus Trends survey found that in the … Continue reading "Breaking Through CRM Barriers"

emberson

Category: Content
Type: Blog Article

Generated 3 months ago

emberson

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: According to marketing intelligence, companies spend on average between 2% and 5% of their total revenue on marketing. And recent economic uncertainty aside, 88% of marketers still plan to increase their marketing spend this year.   Given the levels of investment involved, it’s little wonder that the marketing department is often viewed by the rest … Continue reading "Breaking Through Budget Restrictions"
  • Old: The days of departments being over-resourced (if they ever really were) are long gone. For most, a skeleton staff of multi-tasking employees seems to be the norm. In fact, a survey of B2B companies in the US found that the majority only had between one and five people in their marketing department – even companies … Continue reading "Breaking Through Resource Limitations"

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