Direct Marketing News

Category: Content
Type: Blog Article

Generated 3 weeks ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 3 weeks ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 4 weeks ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 1 month ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 2 months ago

Direct Marketing News

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

Direct Marketing News

Category: Content
Type: Youtube Video

Generated 3 months ago

New videos detected

  • Live from &Then: Workfront's Nick McCleery on Agile Marketing

    This video is part of DMN's Partner Video series. Nick McCleery, group project manager at project management software company WorkFront, explains agile marketing and how it helps companies better manage projects and expectations

  • Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

    This video is part of DMN's Partner Video series. Stacey Hawes, president of data practice at global marketing company Epsilon, reviews the topical changes of the DMA conference, from mailboxes to inboxes to, now, omnichannel marketing and customer experience.

  • Why Pokemon Go is a Social Network in Disguise

    In our latest marketing review video, we argue Pokemon Go’s viability as a social media platform, and the ways marketers can monetize and drive their business through the ever-popular (if somewhat ailing) mobile phenomenon. www.dmnews.com

  • Mobile: Ways Brands & Agencies Can Win the Data War

    Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world? Campaign, DMN, Medialets and a panel of senior level clients and experts from across the mobile ecosystem answered these questions. Featuring: Richy Glassberg, CEO, Medialets, Warren Tomlin, IBM, VP and Global...

  • Why Overwatch is a Perfect Storm of Marketing Execution

    We explore the five marketing strategies at play in Blizzard’s latest shooter phenomenon. 1. Brand integrity 2. Influencer marketing 3. High accessibility 4. User-Generated Content & online community 5. Having a truly great product Let us know in the comments of any fantastic, or awful marketing we should review next. www.dmnews.com *Based on this article (http://www.dmnews.com/marketing-stra...

  • How Blue Apron is Winning the Menu Delivery (Hunger) Game

    DMN's Perry Simpson reviews the marketing strategy of Blue Apron, from an uninitiated customer's perspective. We analyze three areas: SOCIAL MEDIA, EMAIL, and WEBSITE. Ultimately, we felt the company does an awesome job with educating, and engaging with its customers. Do you agree? Let us know in the comments. Be sure to like the video, and subscribe. We've got a bunch more of these strategy r...

  • Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

    Women face innumerable challenges in business, and that goes double in male saturated industries like marketing. As a woman—and a woman of color at that—Leontyne Greene-Sykes represents the next wave of empowered professionals. She knows her craft, and applies her marketing acumen to her new, more intimate role as Deputy Store Manager at Ikea Conshohocken, PA. While serving as the Chief Marketer f...

  • Why Having Fresh Data is Better than Driving Daily Action

    During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed how marketers can better access and utilize data, and why driving daily action isn't a substitute for fresh data with Alon Amit, co-founder and VP of product at MTIS partner Origami Logic.

  • Taking Action on Your Customer Data

    During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed the new role of data in the marketing organization, and how marketers can best make sense of it with Chuck Ott, VP of global customer solutions at MTIS partner Redpoint Global.

  • Breaking the Cycle of Competition Among Women in Business

    Several of our Marketing Hall of Femme honorees weigh in on the issue of hyper-competitiveness among women in business.

  • Becoming a Customer Obsessed Marketer

    In this Q&A, captured during the 2016 Direct Marketing News Marketing&Tech Innovation Summit, Vivek Sharma, CEO and cofounder of email marketing technology provider Movable Ink, a Summit sponsor, spoke with DMN’s Editor-in-Chief Ginger Conlon about the opportunities in customer-centric marketing, the balance between marketing on a contextually relevant level, and relying too heavily on marketing t...

  • NPR’s Carrasco on the Value of Listening and Her Path to Head of Marketing

    Listening. That’s the key to Emma Carrasco’s success. And as the CMO and SVP of audience development for National Public Radio (NPR), there are few who understand the value of an attentive listener better than she. Aspiring actress turned marketing maven, Carrasco shares her rise through the ranks, the challenges she faced as a woman in the industry, and why she says her job as top marketer at NPR...

  • OgilvyOne’s Fletcher on Ending the Battle Between Data and Creativity

    Join Direct Marketing News as we go in for the close-up, taking the opportunity to get to know our Marketing Hall of Femme honorees better as they share their sources of inspiration, success secrets, and future aspirations. This is the first episode of our new "Marketing Hall of Femme: In Focus" series, featuring Mish Fletcher, Senior Partner, Worldwide Managing Director, Marketing, OgilvyOne Wor...

  • The Secret Life of Top Marketers

    DMN 40 Under 40 Winners reveal their hidden talents and goals. What are your's? Featuring: Jessica Hawthorne-Castro, CEO and chairman at Hawthorne Direct Pedro L. Rodriguez, director of integrated marketing at People en Español Yasmeen Coning, VP and head of marketing at Genesis Media Amanda Todorovich, director of content marketing at Cleveland Clinic Joel Moore, director of strategic lead...

  • Top Marketers Discuss Their Favorite Trends [40 Under 40]

    Joel Moore, Jessica Hawthorne-Castro, Amanda Todorovich, Amrit Kirpalani, Donald Patrick Lim, talk about their favorite marketing trends.

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