Dealer.com

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

      We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail.   A changing marketplace, longer vehicle road life, possible gas price variations, and … Read more The post Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017 ...

Dealer.com

Category: Content
Type: Youtube Video

Generated 1 week ago

Dealer.com

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

      Some luxury dealers probably wonder what happened to the segment they used to know.   As the lines between automotive mainstream and premium blur, the mix of consumers shopping for luxury has changed – and so have the types of vehicles they want to buy. Consumers are purchasing midsize luxury SUVs faster than dealers … Read more The post 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory appea...

Dealer.com

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 3 Things We Learned at NADA This Year

      A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. New Orleans is never short on atmosphere or company. And from January 26-29, Dealer.com was inundated with celebratory atmosphere and dealers from all over the country. From the energy around our new integrations with Autotrader and Kelley Blue Book, … Read more The post 3 Things We Learned at NADA This Year...

Dealer.com

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Why Online Sentiment Should Have an Impact on Your Digital Strategy

      If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that establish and evolve your brand’s reputation over time.   Today, your customers’ sentiment is measurable online. And though dealership clients everywhere may challenge the industry by turning to their devices and desktops … Read more The post W...

Dealer.com

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 4 Ways to Make the Most of Third-Party Vehicle Awards

      It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs … Read more The post 4 Ways to Make the Most of Third-Party Vehicle Awards a...

Dealer.com

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

      Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1.   More recently, WhiteOps (an industry leader combating digital advertising … Read more The post How Deal...

Dealer.com

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Padlock Power: Why You Should Secure Your Website with HTTPS

      Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy.   Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in … Read more The post Padlock Power: Why You Should Secure Your Website with HTTPS appeared first on Dealer.com.

Dealer.com

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

      You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event … Read more The post 4 Digital Ad Strategy Tips to Tackle This Year’s Big ...

Dealer.com

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017

      Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency.   Translation: online transacting tools have the potential to provide shoppers with the streamlined … Read more The post 6 Q...

Dealer.com

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers

      If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything.   We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not … Read more The post How 2016’s Web Traffic Data Highlights the Importance of High ...

Dealer.com

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

      Not all pop-ups are created equal.   Keep this in mind as you continue reading. Google recently announced that starting January 2017 they will start to penalize the organic search visibility of mobile websites that use “intrusive” pop-up windows. They describe the three main offenses they’ll be gunning for in the new year as follows:   … Read more The post What Google’s “Intrusive Interstitial” ...

Dealer.com

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 3 Ways to Carry Black Friday’s Shopping Surge into the New Year

      As 2016 comes to a close, it’s clear that auto retail – an industry hampered by signs of a sales slowdown – has defied the media narrative by shifting into overdrive to end the year strong.   Take Black Friday, a day in which 2016 ad spend per dealer on the Dealer.com Digital Advertising … Read more The post 3 Ways to Carry Black Friday’s Shopping Surge into the New Year appeared first on Dealer...

Dealer.com

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Score One for the Car Dealership Customers

      This article first appeared in Wards Auto.   Millions of Americans participate in fantasy football. There’s nothing like the strategizing, trash-talking and (at least for me) 11th-hour lineup tweaks that lead up to game day each week.   Car dealers are responsible for another team with even more on the line: the sales team. … Read more The post Score One for the Car Dealership Customers appeared...

Dealer.com

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The Four Most Important Creative Elements of an Integrated Campaign

      Today’s car shoppers are inundated with advertisements. In order to break through this clutter, it’s important for your campaigns to reflect your brand and deliver a consistent and captivating message across every customer touch point – whether you’re retargeting shoppers with display ads or designing website pages. This not only helps your dealership steer shoppers toward high … Read more The p...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 3 Reasons to Drill Down into Your Web Data Using Referral Analytics

        Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you. Think of digital traffic this way: it’s a binary stream of car shopper data that flows to your dealership. The head waters of this traffic are numerous: your dealership … Read more The post 3 Reasons to Drill Down into Your Web Data Us...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • How to Tailor a Winning Holiday and Year-End Advertising Strategy

      The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles … Read more The post How to Tailor a Winning Holiday ...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • What Google’s New Mobile-First Indexing Means for Your Dealership Website

      Last Friday, Google announced on their Webmaster Central Blog that a new “mobile-first” index is now live – albeit in an experimental capacity. This is a big, fat, important piece of news that anyone in the automotive or digital industry should be aware of.   From the announcement on Friday, Google elaborates:   “To … Read more The post What Google’s New Mobile-First Indexing Means for Your Deal...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Beat the Election Blues with These 3 Digital Strategies

      The 2016 election has affected the auto retail industry, especially those dealerships located within this year’s battleground states.   Recent digital performance data points to decreases in shopping activity on dealership websites and a dip in sales for dealers located in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia, and … Read more The ...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • The Benefits of a Combined SEO and SEM Strategy

      Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the marriage of many items that makes the end result so tasty. Similarly, vehicles operate via the same principle. Various parts and fluids must be present and working together for optimal performance.   The key elements needed for both the mechanical … Read more The post The Benefits of a Combined SEO and SEM ...

Dealer.com

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Six Ways to Prepare Your Digital Ads for Black Friday

      It’s the craze of Black Friday, and all through the house, Every creature is stirring, even the [computer] mouse. Websites frantically refresh, multiple windows on screen, In the hopes that no holiday deal goes tragically unseen.   Okay, so I’m not a poet, but you get the idea.     Consumers go bonkers over … Read more The post Six Ways to Prepare Your Digital Ads for Black Friday appeared first...

Dealer.com

Category: Positioning & Presence
Type: Page Design Update

Generated 4 months ago

Dealer.com

Category: Positioning & Presence
Type: Page Design Update

Generated 4 months ago

Dealer.com

Category: Content
Type: Blog Article

Generated 5 months ago

Dealer.com

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • 5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors

      The online auto parts market is growing in leaps and bounds. With so many tutorial and how-to videos online, people feel more confident in their DIY skills when it comes to basic car maintenance. A UPS study in 2014 found that 69 percent of auto part shoppers research the part they want online, and … Read more The post 5 Reasons Your Dealership Should Be Selling Auto Parts on eBay Motors appeare...

Dealer.com

Category: Content
Type: Youtube Video

Generated 5 months ago

Dealer.com

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Evolving Your Marketing Strategy with Social Media

      There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services … Read more The post Evolving Your Marketing Strategy with Socia...

Dealer.com

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • How Digital Advertising Can Help You Finish the Year Strong Despite an Auto Sales Slowdown

      Today marks the first business day of October 2016. For those of us in automotive, that means it’s industry sales day, where all the manufacturers report sales for last month.   It looks like the industry is going to be down two percent from last September, with the average transaction price down $82 from … Read more The post How Digital Advertising Can Help You Finish the Year Strong Despite an...

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