D. Cohn Communications

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Better Social Media in One Week

      “I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire […]

  • Four Social Media Marketing Misconceptions

    Four of the Most Common Social Media Marketing Misconceptions Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight. It’s Free While it’s true that social media accounts […]

  • Managing Change

    Managing Change with Social Media Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have […]

  • Wendy’s Social Media Snark

    Should You Mimic Wendy’s Social Media Snark? Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random […]

  • The Power of Personality in Social Media Marketing

    The Power of Personality in Social Media Marketing Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should […]

  • The Impact of Excellent Customer Service on Social Media

    The Impact of Excellent Customer Service on Social Media If I were going to “predict” one thing about 2017’s social media marketing trends, it’s that customer service will rise to the #1 spot of “things your social media marketing should be focused on.” Since when is customer service a marketing tool? It becomes marketing collateral […]

  • 5 2017 Social Media Marketing Resolutions

    5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are […]

  • Help, My Social Media Marketing Isn’t Working

    Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping […]

  • Promote Your Holiday Events with Facebook Marketing

    Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising […]

  • Do I Need Video on Social Media?

    Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve […]

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