CyberAlert Inc.

CyberAlert Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 6 Steps to Stop Trolls from Harming Your Brand’s Reputation

    Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly attacking organizations online. Attempting to reason with them or accommodate them won’t work since they want only [...]The post 6 Steps to Stop T...

  • Many Influencer Marketing Campaigns Lack Proper Disclosures on Payments; FTC Cracking Down

    The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely find them annoying. Marketers may be especially annoyed, feeling they make the entire marketing industry look bad. Are [...]The post...

  • How to Improve Collaboration between PR & Marketing (and Boost Business Results)

    Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the organization’s message, support the brand’s image and create measureable results. Integrating the two is more critical than ever, [...]The ...

  • How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone

    Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which campaigns perform best. However, both companies and nonprofit organizations find that selecting the right metrics, measuring the value of social media, and connecting social [...]The post How to Avoi...

  • Bold Change Required to Benefit from Data Analytics

    Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully integrating data analytics into digital business is not incremental. It calls for reorganizing the entire business model [...]The post ...

CyberAlert Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Written Agreements Vital for Successful Influencer Marketing

    As influencer marketing grows in importance as a marketing strategy, more brands recognize the value of written agreements with social media influencers. Contracts help ensure that the relationship benefits both the brand and influencer and help avoid future complications. Written agreements outline expectations on topics such as campaign schedules, content requirements, payments and usage rights....

  • 6 Ways to Integrate PR and SEO

    At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are major ways to integrate PR and SEO. Education. Education is the [...]The post 6 Ways to Integrate PR and SEO appeared first ...

  • PR Implications of the Stunning Lack of Trust in the Media

    Americans’ trust in the media dropped to a new low – again. Only 32% of those surveyed by Gallup say they have a great deal or fair amount of trust in the media. That’s the lowest since Gallup polling began in 1972 and down eight percentage points from last year. Gallup calls the drop “a [...]The post PR Implications of the Stunning Lack of Trust in the Media appeared first on CyberAlert Blog.

  • Experts Call Wells Fargo’s PR Crisis Response Lacking

    Wells Fargo faces a difficult recovery following what some experts call one of the worst types of PR crises.  Wells Fargo employees created fake customer accounts, PIN numbers and emails in order to meet sales targets and earn bonuses going back to 2011. They opened about 1.5 million bank accounts and about 565,000 credit card [...]The post Experts Call Wells Fargo’s PR Crisis Response Lacking app...

  • How to Make Social Media Work Well for Small Business

    By Absar Kazmi Social media affects most people every day. It has revolutionized communication, and it has opened up a new platform for businesses to communicate with their customers and partners. It’s much more than a buzzword. For business, especially small business, it’s a major marketing opportunity. With a concrete business plan and some investment of [...]The post How to Make Social Media Wo...

CyberAlert Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Reaping the Elusive Benefits of Algorithmic Marketing Attribution

    Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces quantifiable benefits, many lack attribution technologies that can update models and insights on a timely basis. That’s according to new ...

  • Longer Tweets Likely to Make Twitter More Attractive for Marketing & PR

    Twitter may not exactly be eliminating its distinctive 140-character limit, but it is implementing noteworthy steps to permit longer tweets. Marketing and PR pros probably look forward to having more space for their messages. Twitter will take two steps to expand the 140-character limit. As of Monday, it will: No longer count @names included in [...]The post Longer Tweets Likely to Make Twitter Mo...

  • Why Google Analytics Can’t Measure PR

    Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts. At some point in their careers, PR pros may hear clients or corporate managers complain that Google Analytics reports indicate lackluster PR campaigns. Website traffic is not meeting expectations. Perhaps page views fell or bounce rates increased. Google [...]The post Wh...

  • How Email Newsletters Propel Company Growth; 10 Tips for Success

    An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters, according to the Content Marketing Institute. Yet marketers dismiss it, ignore it, or [...]The post How Email Newsletters Propel Company Gro...

  • How Storytelling Propels Apple’s Marketing to a New Level

    Apple consistently excites customers about its impending product releases, even if its devices are not truly must-have items. How does Apple do that while other large brands with even larger marketing budgets cannot? The answer: storytelling. “Now, this might not sound so compelling. After all, everybody can tell stories, but few tell them as brilliantly [...]The post How Storytelling Propels Appl...

CyberAlert Inc.

Category: Conversion
Type: Landing Page

Generated 7 months ago

CyberAlert Inc.

Category: Conversion
Type: Landing Page

Generated 7 months ago

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