Cutting Edge Information

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Using Standard Operating Procedures to Prepare for TMF Regulatory Audits

    By Carson Hurt, Research Analyst To document the progression of clinical studies conducted on a product, clinical trial teams are required to maintain a trial master file (TMF).  These files serve not only as a helpful means to promote accountability among team divisions but also as a box for regulatory agencies to check off during […] The post Using Standard Operating Procedures to Prepare for TM...

  • Start Relationships Early to Best Meet Payer Requirements

    By Carson Hurt, Research Analyst For market access teams, forming relationships with payers is a crucial step towards building a winning product value story. According to a recent Cutting Edge Information study, the vast majority of market access teams — especially US teams — are involved in payer relationships. Ninety-four percent of surveyed US teams […] The post Start Relationships Early to Bes...

  • Optimizing Brand Profile Spending Distribution: Increase Late-Stage Development Resources to Improve Post-Launch Commercialization

    By Matthew Doscher, Research Analyst By Phase 3, practically all of a pharmaceutical company’s operations have begun preparing for the product launch. As a product nears marketing entry, the brand profile often includes a broad spectrum of launch activities. Each department has numerous responsibilities including thought leader engagement for medical affairs, pricing negotiations for market […] Th...

Cutting Edge Information

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Outsourcing Can Play a Key Role in Market Access Staffing

    By Carson Hurt, Research Analyst Outsourced staff can bring valuable expertise to market access teams and help in-house personnel manage activities during the busiest periods of a product’s lifecycle.  Small companies, especially, tend to rely on third-party vendors to fill gaps in market access staffing.  Their teams are generally smaller than large company market access […] The post Outsourcing ...

  • Strategic Account Management: Collaborations Between KAMs and Other Internal Groups

    By Natalie DeMasi, Senior Research Analyst Strategic account management entails interacting with every level of the target organization.  While a company’s sales reps interact with hospital specialists, for instance, key account managers (KAMs) may meet with higher-level individuals in the hospital system.  This layered approach ensures that the company builds relationships personnel both on the [...

  • Understanding Appropriate Systems for Managing KOL Compensation Exceptions

    By Jacob Presson, Data Products Team Leader For most teams that engage with thought leaders and other HCPs, the emphasis is typically on documentation and consistency.  And for good reason – regulatory audits are much easier to manage when processes are clearly explained and explicitly stated. However, for every rule there are compensation exceptions, and […] The post Understanding Appropriate Sys...

Cutting Edge Information

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Value Assessment: Determining ROI of Patient-Centric Marketing Initiatives

    By Matthew Doscher, Research Analyst It can be very difficult to gauge the benefits of patient-centric engagements and marketing programs. Calculating ROI can prove difficult due to complications when collecting “hard” commercial metrics, such as change in sales. In fact, 41% of surveyed teams do not measure ROI for their initiatives. If the initiatives focus […] The post Value Assessment: Determi...

  • Optimizing Post-Launch Commercialization: Increasing Market Success with Pharmaceutical Brand Budget Management

    By Matthew Doscher, Research Analyst Once a product launches, teams can rearrange their priorities to concentrate more on their product’s marketing and commercial requirements.  During this time, companies frequently look to cut down their pharmaceutical brand budget, but a number of activities still remain crucial for brand success. Continuous market research and pricing activities can […] The po...

Shall we increase our level of intimacy?

40,883,805 ideas and insights to help you find what’s next.

Log in Sign up

Shall we increase our level of intimacy?

40,883,805 ideas and insights to help you find what’s next

Create Free Account

Already a user?  Log in