Crux Research Inc.

Crux Research Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Let’s Make Research and Polling Great Again!

    The day after the US Presidential election, we quickly wrote and posted about the market research industry’s failure to accurately predict the election.  Since this has been our widest-read post (by a factor of about 10!) we thought a follow-up was in order. Some of what we predicted has come to pass. Pollsters are being […]

Crux Research Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Will Young People Vote?

    Once again we are in an election cycle where the results could hinge on a simple question:  will young people vote? Galvanizing youth turnout is a key strategy for all candidates. It is perhaps not an exaggeration to say that Millennial voters hold the key to the future political leadership of the country. But, this […]

  • Battle of the Brands is available for purchase!

    How does your brand compete with others in the battle to win today’s youth? Crux Research has conducted a syndicated study of 57 youth-oriented brands that is available for purchase on Collaborata.  We have a “data only” option for sale for $4,900 and an option including a full report and consultation/presentation for $9,500. Brands that […]

  • Happy Birthday to Us!

    This month, Crux Research turns 11 years old. What started as something transitional for us as we looked for the next big thing quickly morphed into the next big thing itself. Since our start, we have now conducted 300+ projects for 65+ clients across a wide range of industries and causes. At times, we feel […]

  • An Epic Fail: How Can Pollsters Get It So Wrong?

    Perhaps the only bigger loser than Hillary Clinton in yesterday’s election was the polling industry itself. Those of us who conduct surveys for a living should be asking if we can’t even get something as simple as a Presidential election right, why should our clients have confidence in any data we provide? First, a recap […]

Crux Research Inc.

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • A Math Myth?

    I just finished reading The Math Myth: And Other STEM Delusions by Andrew Hacker. I found the book to be so provocative and interesting that it merits the first ever book review on this blog. The central thesis of the book is that in the US, we (meaning policy makers, educators, parents, and employers) have become […]

Crux Research Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

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