Cesari Direct

Category: Content
Type: Blog Article

Generated 1 week ago

Cesari Direct

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Design your Marketing by Listening to your Customers

    Design your Marketing by Listening to your Customers If you have a new product that no one has ever used or seen before, you could be in for a rough patch when getting your marketing efforts off the ground. This […] The post Design your Marketing by Listening to your Customers appeared first on .

  • Life of a Commercial: Conception to Execution

    The many commercials that punctuate our favorite shows are a lot more like TV shows than you might think. Every commercial has some kind of narrative that was developed over a long period of time by a team of creative […] The post Life of a Commercial: Conception to Execution appeared first on .

  • What Is DRTV Insertion

    There are many ways that Direct Response and Brand Response buyers, that is,  DRTV buyers,  buy ad time depending on the individual goals of the client that are based on target audience and geography. National Cable is generally the most […] The post What Is DRTV Insertion appeared first on .

  • Critical Mass Podcast

    Click The Player To Listen Cesari Media CEO, Rick Cesari, guest stars on the Critical Mass For Business Podcast. Since 1993, he has been helping to build some of the most successful and iconic brands in America - from Microsoft […] The post Critical Mass Podcast appeared first on .

  • Press Release: Cesari Direct Sports a New Brand Name and Logo: Cesari Media

    SEATTLE, WASHINGTON (PRWEB) NOVEMBER 02, 2016 Cesari Direct, a leading DRTV company specializing in long and short form television advertising, today unveiled a new brand name and logo. The new name, Cesari Media, symbolized by the introduction of a new […] The post Press Release: Cesari Direct Sports a New Brand Name and Logo: Cesari Media appeared first on .

  • Features or Benefits? Why Your Advertising Needs BOTH

    Features or Benefits?  Why Your Advertising Needs Plenty of BOTH to Seal the Deal. by Rick Cesari My first job in sales involved selling sun-screen to beachgoers looking to enjoy the bright summer rays without frying to a crisp. It was […] The post Features or Benefits? Why Your Advertising Needs BOTH appeared first on .

  • Podcast: Supplement Your Marketing With PR

    This is a guest post from PR expert Nancy Trent. She owns the PR firm Trent & Company. If you would like to read more of Nancy’s writing or learn more about he company follow this link! Make sure to […] The post Podcast: Supplement Your Marketing With PR appeared first on .

  • E-commerce Marketing Trends to Look Out for in 2017

    There’s a reason so many brands jump on trends; they’re new, exciting, and have the potential for something great. In a world where a Google search algorithm update can make or break the profitability of almost any business overnight, trends […] The post E-commerce Marketing Trends to Look Out for in 2017 appeared first on .

  • Five Commercial Production Mistakes

    Not having a second set of eyes for the Director. An editor can help overview the shots and instinctively know how the edit can come together without needing to be in front of the edit bay. This could save thousands […] The post Five Commercial Production Mistakes appeared first on .

  • Does DRTV Creative Matter?

    You bet it does!  In an era where measurement tells it like it is, as in all digital venues, a compelling commercial can make the difference whether someone does or does not click or call! Direct response is an encompassing […] The post Does DRTV Creative Matter? appeared first on .

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