Inspirational marketing campaigns in 2016
Warc 100, recently created an annual ranking of the world’s most creative and effective marketing campaigns for 2016. Looking at the top 2 campaigns chosen it’s definitely easy to see why these marketing campaigns have been a success. It’s easy to say that ‘all marketing campaigns are about increasing your brand awareness and your sales’ […]
engage verb 3rd person present: engages 1. occupy or attract (someone’s interest or attention). 2. participate or become involved in. 3. causes someone to have a feeling or create an emotion. So when it comes to marketing we are still surprised that some companies doubt the overall effectiveness of experiential marketing. Experts often refer to experiential […]
Home Show 2016
Home Shows have been through many lifecycles and stages of development, but if the Auckland Home Show was anything to go by, they’re still very much of interest to New Zealanders. This year saw yet more growth with visitor numbers averaging 48,000 over the 5 days. And these numbers are not just fueled by the […]
Guide to Shopping Mall activations in New Zealand.
Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing […]