Brandalism.com.au

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • 10 Social Media Tips for Small Businesses

    You’ve heard that social media marketing is the right way to move your small business forward, but you don’t see how on Earth to do it. It all sounds so easy for brands like Coca-Cola with big budgets and even bigger reputations. Or Go Pro, a brand with endless opportunities for relevant content. But how can a local store or start-up hope to make a splash in the vast ocean of social media? Well, l...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Unlocking the Power of User Generated Content

    As brands continue to flex their social and content marketing muscles, we’ve started to see user generated content become a big part of the game, and with good reason. User generated content campaigns have been shown to regularly see higher ROIs, 300% higher click-through rates and 50% lower costs-per-click and acquisition. That’s because our brains are hard-wired to listen to word-of-mouth market...

  • Three Easy Ways to Personalise Your Digital Marketing Content

    When it comes to online marketing, the powers of personalisation on offer are unmatched by any other marketing medium out there. Key targeting tools in social media, search engines and even e-mails allow brands to pursue highly accurate personalisation. And that’s a good thing, because it turns out consumers are four times more likely to respond to personalised offers than to generic marketing. Bu...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The List: the best of the best in social media

    Welcome to The List: a roundup of the best current social media campaigns. Qantas Safety Video When it comes to content, it’s fair to say that Qantas regularly nail it, what with their regular stream of content and VR experiments. Now, they’ve only gone and done it again. They’ve put together a new flight safety video for their international A380’s, but unlike the many dull safety videos we’ve com...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 5 simple ways to improve your written content

    Just like your hair and wardrobe, content can become stale and boring if it doesn’t get a healthy dose of attention every now and again. Giving your best performing content a spring clean will help extend its lifespan and can you save time and resources. Here are five ways give your content a “zhush” for 2017. 1. Republish content in different formats According to SumoMe, the average visitor will ...

  • What are chatbots and what role should they play for your brand?

    One of the key predictions of Ogilvy’s ‘Key Digital Trends for 2017’ report is that artificial intelligence (AI) is set to manage and define relationships between consumers and brands. In a time where Airbnb, Netflix and other streaming services provide immediate solutions to our needs, it only feels normal that customer queries should be addressed in a similar manner. And chatbots – particularly ...

  • Why video content is the future of digital marketing

    It’s quite fair to say that video is the future of digital marketing. Video is everywhere, and it’s only going to keep growing, with fifty percent of all mobile web traffic now being video. Most of the major social networks, including Facebook and Twitter, have made major shifts towards the hosting and sharing of video on their websites. Users have also started shifting more and more time towards ...

  • Why your brand should be using influencers

    So far, we’ve shown you the ins and outs of how your brand or product can get the most out of influencer marketing. The key is not to force a partnership where there shouldn’t be one, but rather to build a friendship over common ground. But now that you know the how, it’s time to take a look at the why. What is it about influencer marketing that is so valuable to brands of all sizes? Reach an enga...

  • The List: the best of the best in social media

    Now that the holidays are over (for most of us!) we look back on some of the best social campaigns that we saw over the break. UNICEF and David Beckham Stand Against Child Abuse When the holidays roll around every year, they bring with them the spirit of giving to others and taking care of each other. With a plethora of causes and charities out there to support, it can take quite a lot to stand ou...

  • Five Predictions for Social media and Content Marketing in 2017

    2016 paved the way for some exciting new marketing trends. With the new year in full swing, we’ve put together a few predictions for the future of content marketing and social media this year. 1. Virtual and augmented reality will continue to expand It’s fair to say that 2016 saw the rise of Virtual Reality. Between Google, Sony, and Facebook’s Oculus, there weren’t any shortage of devices to expe...

  • 4 Christmas campaigns that hit us with those holiday feels

    Social media is a great place for brands to get in on the holiday fun with consumers. Sometimes holiday campaigns can be something more than just a bit of fun; brands will occasionally create some truly special content that gets right to the core of what the holidays are all about. We’re not crying, you’re crying! Here’s four past campaigns that are bound to fill you with the spirit of Christmas. ...

  • 5 ways to create amazing Christmas content

    Whether a company is a small local business or a huge international corporation, the holiday season always offers plenty of opportunities for brands to have a presence on social media platforms. But it’s knowing where to start that can be a challenge. After all, with so many different brand personalities out there, you have to find a way to integrate holiday content that suits your business, or yo...

  • 7 quick ways to create a compelling EDM subject line

    Electronic Direct Mail (EDM) is one of the best ways to share products, brand information and new content with your customers. By sending an email directly to their inbox, you’re opening a one-to-one line of communication with them, which means that once they read your content, they’re that much more likely to convert from it than a social post. The main barrier to entry, however, is that people c...

  • The complicated issue of free speech on social media

    Should posts on social media platforms be censored? In the wake of an election result that some claim was affected by fake news on Facebook, this question now hangs over us like a dark cloud. For most of our social networks, their answer is an unequivocal yes. As they are all run by private entities, companies like Facebook and Twitter are fully able to set their own terms, conditions and restrict...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • How “Firing Dave” was a Masterclass in Twitter Content

    The betting business is one of the most competitive and lucrative industries in Australia. With seemingly endless options in pubs and on mobile it can be very challenging for any one brand to stand out from the crowd. Often the smaller betting players in Australia need to stand out from larger international players with huge advertising and marketing budgets. One of the ways they achieve this this...

  • 6 Invaluable “Content Intelligence” Practices for Brands

    If you work in marketing, you’ve probably seen the term “content intelligence” floating around on industry publications recently, such as in this Q&A by the Content Marketing Institute (CMI). Content intelligence is about making marketing decisions based on data and insights rather than intuition. Using the right tools and systems in analysing content performance is a fundamental aspect of this da...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • 9 steps to creating a successful social media strategy

    Do you feel as if you’re not using social media effectively? Are you worried you’re not focusing on the right channels or posting the wrong type of content? While social media is one of the most powerful online marketing tools available to brands, many get sidetracked and lose sight of their wider business goals. This post will show you how to plan and execute a successful social media strategy fr...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Art or branded content? You decide

    As an artist, it’s not easy to stand out on a crowded platform like Instagram, but that’s exactly what Kode Abdo, (aka Bosslogic), has managed to do. Starting out as a  Melbourne university student with a pad of paper and a pencil, success did not happen overnight for Kobe. He’s been sharing his art on the Internet consistently for the last seven years, slowly gaining momentum. But it’s only recen...

  • Are robots the new face of customer service?

    In a world where we can order gourmet meals at the touch of a button and chat to friends around the world in real time, it’s no surprise that consumers also expect brands to be readily available 24/7. So how are brands using social technology to rise to the challenge? Chatbots The kind of innovation that signals the beginning of the robot takeover for many, Chatbots are forms of artificial intelli...

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 5 months ago

Brandalism.com.au

Category: Content
Type: Blog Article

Generated 6 months ago

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