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  • How “Firing Dave” was a Masterclass in Twitter Content

    The betting business is one of the most competitive and lucrative industries in Australia. With seemingly endless options in pubs and on mobile it can be very challenging for any one brand to stand out from the crowd. Often the smaller betting players in Australia need to stand out from larger international players with huge advertising and marketing budgets. One of the ways they achieve this this...

  • 6 Invaluable “Content Intelligence” Practices for Brands

    If you work in marketing, you’ve probably seen the term “content intelligence” floating around on industry publications recently, such as in this Q&A by the Content Marketing Institute (CMI). Content intelligence is about making marketing decisions based on data and insights rather than intuition. Using the right tools and systems in analysing content performance is a fundamental aspect of this da...

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  • 9 steps to creating a successful social media strategy

    Do you feel as if you’re not using social media effectively? Are you worried you’re not focusing on the right channels or posting the wrong type of content? While social media is one of the most powerful online marketing tools available to brands, many get sidetracked and lose sight of their wider business goals. This post will show you how to plan and execute a successful social media strategy fr...

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  • Art or branded content? You decide

    As an artist, it’s not easy to stand out on a crowded platform like Instagram, but that’s exactly what Kode Abdo, (aka Bosslogic), has managed to do. Starting out as a  Melbourne university student with a pad of paper and a pencil, success did not happen overnight for Kobe. He’s been sharing his art on the Internet consistently for the last seven years, slowly gaining momentum. But it’s only recen...

  • Are robots the new face of customer service?

    In a world where we can order gourmet meals at the touch of a button and chat to friends around the world in real time, it’s no surprise that consumers also expect brands to be readily available 24/7. So how are brands using social technology to rise to the challenge? Chatbots The kind of innovation that signals the beginning of the robot takeover for many, Chatbots are forms of artificial intelli...

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