The Essence of Branding
Branding is a term that is greatly misunderstood. While some of the definitions may be relatable, the term branding has a very straightforward definition. Simply put, branding is adding attributes to a brand (which can be a person, a business etc) that makes it unique, instantly recognisable and memorable.Branding is also a promise to your… The post The Essence of Branding appeared first on Brand ...
We are all about our Culture
Rwanda, Angola, Kenya, Liberia and the Democratic Republic of Congo all go to the polls this year. Elections in Africa are a big deal, bigger than they should be. Two things can partly explain this. First is that democracy is an alien concept in Africa that we are yet to fully grasp it to apply… The post We are all about our Culture appeared first on Brand Integrated Blog.
Merry Christmas and Happy New Year
It is the festive season and as the year draws to a close we wish you and your family a Splendid Christmas and a Blessed New Year. We are in warm appreciation for your association with Brand Integrated Consulting and look forward to serving you more in the future. We shall remain closed from Tuesday… The post Merry Christmas and Happy New Year appeared first on Brand Integrated Blog.
A Brand’s Worst Enemies: Experts and Insiders
In the new era of marketing, we need to stop thinking like MBA graduates in a suit and tie! Instead, we should dress down, simplify and accept that everyone has some noble ideas to assist us with our marketing and branding. My three-year experience in branding has opened my eyes in terms of diverse thinking… The post A Brand’s Worst Enemies: Experts and Insiders appeared first on Brand Integrated ...
Marketing your brand to the Millennials
They are young, defiant and hard to please but every business that wants to thrive must increasingly produce services with this generation in mind because they run they show. Companies or any service provider willing to conquer the market in the near future must think like them as they are the trendsetters. There is need… The post Marketing your brand to the Millennials appeared first on Brand Int...
10 Effective Emotional Triggers for Brands
The power of emotions is so immense that if your customer feels nothing about your brand or product, they will most likely not buy it. It therefore becomes very important to create messages that speak emotionally about your brand. To do this you should put yourself in the shoes of your customers and understand what… The post 10 Effective Emotional Triggers for Brands appeared first on Brand Integr...
Emotional Connection with Clients is Key to Brand Success
In understanding brands, the aspect of emotional connection is very important .This is why it ranks among the top five drivers of customer brand insistence. The other four drivers are awareness, relevant differentiation, value and accessibility. The consumer must first know your brand, then like your brand, and finally trust your brand enough to feel… The post Emotional Connection with Clients is ...
5 Signs that It’s Time to Rebrand
Your brand is the core identity or the face of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single set of recognizable standards. But sometimes, even beloved brands go through crises; they succumb to the natural pressures of aging, or they fail to meet audience standards… The post 5 Signs that It’s Time to Rebrand appear...
Brands are Cultural Ambassadors
The rapidly changing communication and economic landscape over the past decade has forced marketers to see the world in a new perspective, not bound by geographical borders, but truly global. Target groups that were once upon a time local are now spread across the world. This is due to the fact that nowadays people from… The post Brands are Cultural Ambassadors appeared first on Brand Integrated B...
Status: In a relationship
Sometime back, I attended a business training and it was amusing how the speaker used a relationship analogy in relation to brands. The analogy presents a boy to girl relationship showing how brands should use it to win and keep customers. It was a good laugh back-then but makes absolute sense to me now. Let… The post Status: In a relationship appeared first on Brand Integrated Blog.