Brand Acceleration, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The Changing Definition of Quality of Life

    By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. With unemployment rates being so low, employers and economic developers across the country are realizing there just aren’t enough workers to go around. In our office, we have more and more clients asking us to assist with workforce attraction programs as opposed to business attraction programs.  With […] The post The Changing Defini...

Brand Acceleration, Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Community Branding is Economic Development

    By Jim Walton, CEO, Brand Acceleration, Inc. More often than ever, we are called upon to develop a community brand. In many cases, the request is simply for a new logo. The most common desire is that the community be known. “Our town is the ‘best kept secret'” is a line we often hear. “Nobody knows us” […] The post Community Branding is Economic Development appeared first on Brand Acceleration.

  • I Want to be a Site Selector…but I Won’t

    By Jim Walton, CEO, Brand Acceleration, Inc. Anyone in the economic development industry knows that site location consultants are the royalty of the industry. They typically control, or at least influence, the largest jobs projects. Economic development organizations (EDOs) court them every day. Admittedly, I’m a bit envious. Communities fly them in, take them fishing, hunting, to […] The post I W...

  • Learning Lessons All Over Again

    By Scott Flood There’s a tendency among people in business — particularly younger people — to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. Yes, channels such as email marketing and social media have been developed relatively recently. But the basic […] The post Learning Lessons All Over Again appeared first on B...

Brand Acceleration, Inc.

Category: Content
Type: Youtube Video

Generated 3 weeks ago

New videos detected

Brand Acceleration, Inc.

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • What is Strategic Marketing, and Why Does It Matter?

    By Jim Walton, CEO, Brand Acceleration, Inc. As a marketing communications practitioner of more than thirty years, I’ve become frustrated by the number of professional people who don’t know the difference between strategy and tactics, especially as they relate to marketing. I’ve even heard marketing professionals use the terms interchangeable. Argh! They are not the […] The post What is Strategic ...

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