Brand Acceleration, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

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  • What is Strategic Marketing, and Why Does It Matter?

    By Jim Walton, CEO, Brand Acceleration, Inc. As a marketing communications practitioner of more than thirty years, I’ve become frustrated by the number of professional people who don’t know the difference between strategy and tactics, especially as they relate to marketing. I’ve even heard marketing professionals use the terms interchangeable. Argh! They are not the […] The post What is Strategic ...

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