Repetition is critical to ensuring your message sticks.
Executive buyers say more than 80% of sales meetings are “a complete waste of time,” according to research from Forrester. The reason? Buyers have rising expectations, and salespeople aren’t providing enough value.
As we wrap up 2016 with holiday parties and celebrations, sales teams will take a look back on the year that was – big deals that were won and lost opportunities that still haunt them. When 2017 begins, sales will be looking for ways to start off the new year with a bang.
Your channel sales partners are an extension of your in-house team – so why aren’t your enablement strategies reaching them?
As sales organizations gear up for 2017, it’s a great time to reflect on the challenges of the past year and how to correct them moving forward. With that in mind, it’s good for sales and business leaders to understand where sales readiness and enablement trends are headed.
Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami.
Optimizing sales talent is typically both a priority – and challenge– for every sales organization.