BlueBird Strategies

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Six Tips to Win And Retain Target Accounts - ABM Tip Guide

    “ABM is an approach to B2B marketing that targets specific buyer profiles (the company) and buyer personas (the people); directs helpful messages in the form of educational content to help each prospect; and then continues the conversation with nurturing activities that shape the prospect’s buyer journey. Just listen to that description: It oozes inbound marketing.”  

  • Digital Marketing This Week: B2B Marketing Articles to Boost Your Campaigns

    Love statistics and discovering the latest news on all things B2B and digital marketing? We do too! We're excited to bring you a bi-monthly roundup of the latest marketing news and statistics from across the internet. The marketing industry is moving at warp speed, so what better way to keep up with it all than an at-a-glance resource? Be sure to subscribe to our blog to have our bi-we...

BlueBird Strategies

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Six Must-See Attractions at B2BMX 2017

    This year’s B2B Marketing Exchange (B2BMX) is right around the corner (February 20-22), and we’re so excited to be a part of it.  

  • Using Advocacy to Create The Kind of Content Your Prospects Want to Read

    The rush to create content has resulted in us drinking from a content fire hose. So. Much. Content. What do you read? Who should you trust? As marketers, we know we aren’t doing a great job creating content that our readers will love. In fact, only 30% of B2B marketers say their organizations are effective at content marketing, as reported in the 2016 B2B Content Marketing Benchmark ...

  • CASL Compliance: Essentials Every Marketer Needs to Know

    Canada’s Anti-Spam Legislation (CASL) went into effect in July 2014 and was created to minimize the amount of spam and “promote the efficiency and adaptability of the Canadian economy.” According to the American Bar Association (ABA), CASL is one of the toughest anti-spam laws in the world. CASL was not created to hinder e-business, but to minimize the impact of spam on users and maxim...

  • Digital Marketing This Week: B2B Marketing Must-Reads

    Love statistics and discovering the latest news on all things B2B and digital marketing? We do too! We're excited to bring you a bi-monthly roundup of the latest marketing news and statistics from across the internet. The marketing industry is moving at warp speed, so what better way to keep up with it all than an at-a-glance resource? Be sure to subscribe to our blog to have our bi-we...

  • Three Types Of Keyword Searches For A Better SEO Strategy

    Keyword research is an important part of any SEO strategy. Knowing how your prospects are searching will give you the knowledge needed to provide relevant and valuable content. There are three main buckets when it comes to keywords: generic, broad and long-tail. Understanding the difference between these and how to leverage them will strengthen your SEO strategy and drive higher qualit...

  • 3 Ways to Ignite The Spark in Buyer Relationships

     This post originally appeared on Content4Demand, a BlueBird Strategies partner. We’ve all seen the data: 83% of buyers agree that they’re overwhelmed by the amount of content available. Regardless of your industry, your buyers are suffering from “too many fish syndrome”; they have a lot of options at their fingertips, but resources that are compelling and relevant to their nee...

  • Digital Marketing This Week: Industry Topics And Trends

    Love statistics and discovering the latest news on all things B2B and digital marketing? We do too! We're excited to bring you a bi-monthly roundup of the latest marketing news and statistics from across the internet. The marketing industry is moving at warp speed, so what better way to keep up with it all than an at-a-glance resource? Be sure to subscribe to our blog to have our bi-we...

  • What Is Search Intent And How To Leverage It

    There are over 3.5 billion Google searches performed daily. This breaks down to 40,000 searches per second. With such a large number of searches, there needs to be a way to categorize them. This is where search intent comes in. Search intent will help you to better understand why users, and your prospects, are searching and what they are searching for. Having this insight will allow yo...

  • How Color Can Influence Buying Behavior

    More goes into design than meets the eye. Our minds work in weird ways on a subconcious level when interpreting visuals and as marketers we must keep this in mind with everything we do from creating call-to-action buttons, to promotional flyers to product packaging.  Consider color as a non-verbal way of interaction with your customer. It is known that certain colors will manifest diff...

BlueBird Strategies

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Pinch Me, I'm Dream(force)ing: Your Guide to Getting The Most Out of DF'16

     With Dreamforce 2016 less than a week away, it's time to start preparing for one of the biggest, and most fun, events in the industry. Between sessions, parties (the parties are going to be so good this year!), keynotes, vendors, and buffet lines, it's time to start filling your agenda. Industry leaders, pioneers, and peers will be sharing their expertise and experiences on a wide var...

  • Meet The Masters [Recap]: The ABM Considerations You're Not Making

    In the third installment of the Meet the Masters: Smart Marketing for Revenue Acceleration webinar series, Gina Miller from BlueBird Strategies, gave expert insight into laying the proper groundwork for a successful ABM program launch. She provided a highly valuable session on how to implement an ABM program including some of the considerations you may not be making before you launch. ...

BlueBird Strategies

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Digital Marketing This Week: Can't-Miss News And Statistics

    Love statistics and discovering the latest news on all things B2B and digital marketing? We do too! We're excited to bring you a bimonthly roundup of the latest news and statistics from across the internet. The marketing industry is moving at warp speed so what better way to keep up with it all than an at-a-glance resource? Be sure to subscribe to our blog to have these sent directly t...

  • Your ABM Roadmap: a Guide to Getting it Right The First Time

    When you embark on a roadtrip, you have a destination in mind. You know where you are going, why you want to go there, but do you know the specific steps you need to take to reach that destination? For most Marketers, this scenario is far too familiar, especially when it comes to Account-Based Marketing. According to the SiriusDecisions 2015 State of Account-Based Marketing S...

BlueBird Strategies

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Content Marketing And Measurement — A Meet The Masters Recap

    91% of B2B marketers use content marketing strategies. BlueBird Strategies’ very own Paula Sansburn recently completed her Meet The Masters webinar session, Why Content Marketing — Strategy and Measurement, where she offered her expertise on the purpose of content marketing, its strategic creation and use, and actionable way to measure your content ROI. Here's a quick recap of h...

  • How Marketers Can Prepare For The Rise of Messaging Apps

    HubSpot released the highly anticipated 2016 State of Inbound Report today and let's just say, it did not disappoint. This annual guide is filled to the brim with inbound marketing insights, data, and a look ahead at the future of inbound. It's interesting to find that from the 4,500 respondents, this survey found that 36% of smartphone owners use messaging apps and there have been ove...

  • BlueBird Strategies Acquired By Square 2 Marketing

    This article was orginially posted by Meghan Durret at Square 2 Marketing. You can see the original here: http://www.square2marketing.com/blog/press-release-square-2-marketing-acquires-marketo-agency-bluebird-strategies

BlueBird Strategies

Category: Content
Type: Blog Article

Generated 5 months ago

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