Six Tips to Win And Retain Target Accounts - ABM Tip Guide
“ABM is an approach to B2B marketing that targets specific buyer profiles (the company) and buyer personas (the people); directs helpful messages in the form of educational content to help each prospect; and then continues the conversation with nurturing activities that shape the prospect’s buyer journey. Just listen to that description: It oozes inbound marketing.”
Digital Marketing This Week: B2B Marketing Articles to Boost Your Campaigns
Love statistics and discovering the latest news on all things B2B and digital marketing? We do too! We're excited to bring you a bi-monthly roundup of the latest marketing news and statistics from across the internet. The marketing industry is moving at warp speed, so what better way to keep up with it all than an at-a-glance resource? Be sure to subscribe to our blog to have our bi-we...