Why your brand story needs a strong vision
Stories don’t have to share events from the past. Your brand story is a powerful way of setting out your vision for the future. Your vision can inspire your customers and your colleagues so they’re motivated to support your business as it evolves. You want to excite people to join you in your vision of the future. […] The post Why your brand story needs a strong vision appeared first on Build Your...
Putting your Why at the heart of your brand story
“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s another very good reason to get […] The post Putting your Why at the heart of your brand story appeared first on Build Your Brand Story.
Finding focus in your coaching or consulting business
Setting up your own coaching and consulting business is exciting. It’s the chance to build the business of your dreams and lead the lifestyle that you truly want. It also brings some of the biggest challenges that you will face. One of these is keeping focused. In a one-person business, you’re wearing all the hats […] The post Finding focus in your coaching or consulting business appeared first on...