BlackFin360, LLC

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • In The News: Ad Age Data Design & Alexa

    I was recently interviewed by Ad Age discussing the efforts of my data design team and our work with Amazon and the Alexa Skills Kit. When I first joined the Epsilon agency team I wanted to bridge traditional brand planning, strategy and data science to uniquely assess all of our data sources and build recommendations … Continue reading In The News: Ad Age Data Design & Alexa →

BlackFin360, LLC

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 7 Ways AI will Enhance Marketing

    For the past 12 months, my Epsilon team and I have focused on multiple facets of artificial intelligence (AI) with data as the primary fuel that powers key insights. We have leveraged machine learning, natural language processing, predictive APIs, and neural networks to uncover consumer truths that previously would have taken weeks or months to … Continue reading 7 Ways AI will Enhance Marketing →

  • In The News: iMedia 7 Ways AI Enhances Marketing Cover Story

    This morning my new article 7 ways artificial intelligence will enhance marketing was the cover story for iMedia Connection. The article reviews seven subsets of artificial intelligence from machine learning, cognitive computing, natural language processing, deep learning, predictive API’s, object recognition and dynamic content generation and how brand marketers can better uncover insights, conne...

  • CES 2017 Trend Recap

    2017 is off to a fast start with CES 2017 as the first major tech expo of the year. Epsilon’s agency is uniquely positioned to drive growth through data driven creative and the intersection of emerging technology & consumer behavior. From a strategy & innovation lens it starts at CES. Prior to the start of … Continue reading CES 2017 Trend Recap →

  • In The News: Entrepreneur.com & AI

    I recently sat down with Jeffrey Hayzlett of C-suite TV for the first episode of season 7 for Executive Perspectives live. He recently wrote a piece for Entrepreneur.com outlining 5 business trends that will take off in 2017. Jeffrey referenced our conversation regarding automation of conversational experiences through artificial intelligence. The infusion of voice-based technology … Continue read...

  • In The News: Marketing Dive & 2017 Trends

    I was recently asked by Marketing Dive about how digital marketing will evolve in 2017. One of the key territories I discussed for this piece was the role artificial intelligence, machine learning and cognitive experiences will play in the near future. “From leveraging machine learning to accelerate sentiment analysis and domain-specific insights to cognitive computing … Continue reading In The Ne...

  • C-Suite TV Executive Perspectives

    I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Follow Tom Edwards @BlackFin360  

  • Trends To Watch in 2017

    Technology is now essential to our daily lives. Accessibility and empowerment has transformed how we connect and communicate. This has led to new forms of user interaction that will usher in the business models of the future. 2017 will be comprised of new types of conversational experiences to connect with consumers. It will see the … Continue reading Trends To Watch in 2017 →

  • C-Suite TV Discussion – Disruption, UX, The Future

    This week I had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun discussion as he asked me about the shift from social media to social messaging, strategies to make the shift, voice based experiences, disruption, galactic cannibalism, trends and the … Continue reading C-Suite TV Discussion – Disruption, UX, The Future →

  • Virtual Reality Experiences Are Evolving

    I have closely monitored the state of virtual reality for the past few years. From product announcements, beta tests and insider access to hardware and experiences. VR can be a powerful, emotion evoking medium and one that has captured the interest of mainstream media. I wanted to test the experience beyond short stylized sessions and … Continue reading Virtual Reality Experiences Are Evolving →

BlackFin360, LLC

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Galactic Cannibalism & The Future of Marketing

    I have spoken a lot recently about how disruption is the new normal. I recently heard someone compare the last five years as a “supernova” of disruption in terms of the intensity and velocity of change.  With the rise of artificial intelligence, conversational & ambient experiences, connected systems and mixed reality on the horizon we … Continue reading Galactic Cannibalism & The Future of Market...

  • Luxury Daily Commentary

    I was recently asked by the team at Luxury Daily to elaborate on a proprietary Epsilon research initiative tied to how likely consumers are to shop in-stores vs. online for the 2016 holiday season. Findings show that 87% of shoppers are “very likely” or “somewhat likely” to purchase at brick and mortar stores this year, … Continue reading Luxury Daily Commentary →

BlackFin360, LLC

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Voice Based UI Best Practices

    Over the past year I have focused research efforts on the shift towards conversational experiences and what consumers expect. The research has been covered by Adweek and it’s fascinating how open consumers are to engaging and adopting these experiences as long as they are easy to use and are convenient. One flavor of conversational experiences … Continue reading Voice Based UI Best Practices →

BlackFin360, LLC

Category: Content
Type: Blog Article

Generated 5 months ago

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