BKM Marketing Associates, Inc.

BKM Marketing Associates, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Join us at industry events this Fall

    BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and join us!

  • How to Improve your Marketing Messages Using Buyer Personas

    Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them effectively?These questions and many more can be answered when you establish buyer personas for your business. It’s vital to segment your audience and truly understand their needs, challenges, concerns and g...

BKM Marketing Associates, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The newest internet sensation is...a credit card?

    During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for investigation and questions of who knew what and when did they know it - a really interesting, and potentially foreshadowing event took place in the industry. It isn’t all that surprising that more negative sto...

  • How Banks Can Improve Social and Content Marketing: Part Two

    A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts, specifically reviewing the industry's top used social media platforms: LinkedIn, Twitter, Facebook and YouTube. As a refresh, the fifteen banks we observed were evenly divided into three segments: ...

BKM Marketing Associates, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

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