BioStrata

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • The major challenges faced by life science marketers and how to overcome them [free ebook]

    Being a modern-day marketer is tough. Marketing teams are expected to have expertise in many different areas, and are required to deliver effective marketing strategies that consistently achieve results, often on a restricted budget. As a result, marketers face many challenges and are frequently looking for innovative solutions that can increase performance while making the most effici...

BioStrata

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 5 areas where life science marketers lead the way

    While we are lucky enough to work with several life science marketing teams that are leveraging truly innovative marketing approaches, we also appreciate that the life science sector in general can sometimes tend to err on the conservative side. As such, there can be a feeling within our industry that marketers are sometimes restricted from launching exciting, ground-breaking campaigns...

  • The technology behind a healthy 2017

    As the grey skies of March loom ever closer, Christmas indulgence has become a distant memory. We are now well into 2017, and although our new year’s resolutions may have been put away with the decorations, science might just have our back (again). Around a quarter of us report that technology is key to keeping us in good shape. So what tools, tips and tricks will help us beat the blo...

BioStrata

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 10 quick tips to develop powerful life science content marketing

    We don’t need to tell you that marketing has changed. Nowadays, we all thoroughly research our purchases online before making contact with potential suppliers (and most of us really dislike cold calls). While we are researching, we are making up our minds about what we need and whom the best supplier is. When businesses share content that helps us understand our problems and how to sol...

BioStrata

Category: Content
Type: Blog Article

Generated 1 month ago

BioStrata

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Life science market research: Top tips for competitor analysis

    If you want to make sure that you really occupy a unique spot in the market, you need to be aware of what your competitors are up to. A competitor analysis is the perfect way to profile the competition. It will help to build a wider picture of the marketplace and to establish where you fit within your competitive set. This can be done through online research, ‘mystery shopping’ (via th...

  • Life science marketing: the importance of an external marketing audit

    Taking stock of the information available to you is essential for developing your life science marketing and communications plan. A vital part of the planning process is developing your unique value proposition and creating a plan for communicating it to your prospects. Let’s assume that you have read our other blogs on this subject, so you have already conducted some web-based researc...

  • Food safety research that’s the best thing since sliced bread

    Like many of us here at BioStrata, you may have over-indulged on turkey and chocolate during the festive break. But spare a thought for the science keeping your food safe and you healthy at this delicious time of year. Thanks to brilliant collaborations and interdisciplinary research, scientists are cooking up a whole host of food protection innovations. We’ve digested the science and ...

  • New imaging techniques are changing how we see cell biology

    Cell imaging is a powerful tool that’s helping scientists form a clearer picture of the dynamic processes occurring within living cells in real-time. We’ve recently witnessed a number of significant advances in microscopy and fluorescent marker agents take to the stage, so we thought we'd zoom in on the latest developments in imaging that are bringing into focus extraordinary insight i...

  • The 4 best inbound marketing tips and tricks from Inbound 2016

    Staying on top of the latest marketing trends and tactics is an essential part of our job here at BioStrata, and one of the key ways we add extra value for our clients. That’s why Clare and I packed our bags a few weeks ago to head off to Boston for the Inbound 2016 marketing conference. Politics aside, there was little debate - the event was another resounding success and Trumped any ...

  • BioBeat16: Does UK life science need to better champion its achievements?

    A couple of weeks ago, BioStrata attended BioBeat16, a networking event and panel discussion featuring women in biobusiness who are delivering remarkable success in their field. The theme of the summit was Stretching Biotech Pharma Entrepreneurship, and the breadth of experience on the panel and in the room led to a lively and thought-provoking discussion. Some of the topics covered in...

  • Nanobots for drug delivery: is the future already here?

    Legendary physicist Richard Feynman, in his 1959 lecture ‘There’s plenty of room at the bottom’, imagined a future where autonomous robots could operate inside the body – where you could, in his words, ‘swallow the surgeon’. Whilst we’re not there just yet, in recent years we’ve witnessed some truly remarkable advances in medical nanorobotics. With this in mind, we thought we’d share t...

  • So much science, so little time (October 2016 edition)

    Image: Peter Walters/Shutterstock.com When you work within the life science industry, you are exposed to some of the most inspirational, impactful, exciting and sometimes amusing research every day of the week. At BioStrata, we love to take the opportunity to indulge ourselves, learning about what scientists are up to, and what they’re discovering. Below are our top 5 stories from Oct...

  • BioStrata interview life science leaders in the run up to BioBeat16

    Now in its fourth year, BioBeat is a collaborative platform for entrepreneurs and leaders in the biotech industry. Each year, BioBeat publishes its ‘Movers and Shakers’ report, which honours women who are setting the pace in life science and delivering extraordinary success in their field. The theme of this year’s BioBeat16 summit is Stretching Biotech Pharma Entrepreneurship. In the r...

  • Top 4 content marketing challenges (and how to conquer them)

    Content marketing has exploded in popularity over the past decade; so much so that nine out of ten modern businesses use it in some way, shape or form. Unfortunately, only 30% of marketers in 2016 rate their content marketing efforts as effective.

BioStrata

Category: Content
Type: Blog Article

Generated 5 months ago

BioStrata

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • How to find the perfect partner for your life science content marketing needs

    When deciding on the best route for your business, consider the capabilities of your existing staff, your ability to find new staff and your available budget. The benefit of using existing staff to run your content marketing programme is that these people usually have the best understanding of your products, services and markets.

  • The biotechnology shaping the future of diagnostic testing

    Here at BioStrata, we get excited about the latest biochemical research that is advancing life science technology. From biomarker assays and biosensors through to imaging and nanofluidics, we’re interested in the cutting-edge biotechnology enabling the development of new diagnostic techniques. Here, we highlight three recent diagnostic innovations that are getting experts talking.

BioStrata

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

BioStrata

Category: Content
Type: Blog Article

Generated 6 months ago

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