Best Legal Practices

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • 5 Word of Mouth Marketing Stats You Should Know

    The term word of mouth marketing may seem antiquated to some. In fact, it’s the oldest form of marketing known to man. Before there was SEO, social media, PPC and other cutting-edge digital tactics, there was the good old fashioned referral from a trusted friend or loved one. The interesting thing is that word of […] The post 5 Word of Mouth Marketing Stats You Should Know appeared first on .

Best Legal Practices

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Could Bing Ads Be Your PPC Magic Bullet?

      Let me guess. Your law firm has been using Google Adwords as its primary PPC platform. But like most other PPC marketers, you’re probably a little disillusioned at just how costly Adwords has become and the insane level of competition you’re up against. And let’s be honest. It’s only going to get worse. So […] The post Could Bing Ads Be Your PPC Magic Bullet? appeared first on .

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Boost the CTR of Your Facebook Ads

    In the past, legal marketers were fairly limited in terms of their PPC advertising options. It was Google Adwords and everybody else. But Facebook has changed all that and is now arguably the most viable alternative to Adwords. According to B2C, Facebook accounts for 9 percent of the digital ad spending and 18% of the global […] The post How to Boost the CTR of Your Facebook Ads appeared first on ...

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Stop Overspending on These Legal Areas of Legal Marketing

    Legal advertising is notoriously expensive. According to Forbes, “Lawyers have increased their spending by 68 percent from 2007 to 2015 and spent roughly $892 million in 2015. If you’re not careful, you can quickly burn through your marketing budget and have very little to actually show for it. Let’s now discuss how you can stop overspending by […] The post Stop Overspending on These Legal Areas o...

Best Legal Practices

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Lower Your CPC with These Practical Techniques

    Pay-per-click (PPC) advertising can be expensive and is only getting worse. It can be especially brutal for lawyers who routinely encounter some of the priciest keywords of any industry. Wordstream reports that the keyword “attorney” is the fourth most expensive at $47.07 and the keyword “lawyer” is the sixth most expensive at $42.51. If you’re […] The post Lower Your CPC with These Practical Tech...

  • 3 Dead Simple Ways to Maximize Opt-ins

    Here’s the thing about email marketing. Some people think of it as “the old man” of marketing, meaning that it seems outdated and far less sexy than many of the more contemporary techniques. But the bottom line is that it still gets results. In fact, McKinsey reports, “Email is 40 times more effective at acquiring […] The post 3 Dead Simple Ways to Maximize Opt-ins appeared first on .

Best Legal Practices

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Just How Big is Video Marketing in 2017?

    Video marketing is a medium that more and more legal marketers are using to generate leads, build trust and work prospects through the sales funnel. But just how big is it in 2017? Here are some interesting statistics provided by HubSpot that will give you a nice snapshot of the state of video marketing. Video […] The post Just How Big is Video Marketing in 2017? appeared first on .

  • Promote Your Podcast By Submitting it to These Directories

    Podcasting is a legal marketing strategy we’re seeing more and more of these days. In fact, a study from Edison Research found that 36 percent of the population has listened to a podcast at some point and 21 percent has listened to one in the past month. But to have any real impact, you need […] The post Promote Your Podcast By Submitting it to These Directories appeared first on .

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Use This Trick to Boost Your Conversion Rate By 102.5 Percent

    Your law firm’s conversion rate is immensely important. Besides being a fundamental metric to determine how well or poorly your landing page is performing, it directly impacts your revenue and bottom line. But for most companies, their conversion rate is less than ideal. According to Econsultancy, “Only about 22 percent of businesses are satisfied with […] The post Use This Trick to Boost Your Con...

  • Why Your Law Firm Needs a Content Amplification Strategy

    If you’ve been legal blogging or content marketing for any length of time, you’re probably aware of just how much competition is out there. It’s brutal, and it’s only getting worse. Not to be pessimistic, but the Internet has never been more saturated with content, and rising above “the noise” has become incredibly daunting. Let’s […] The post Why Your Law Firm Needs a Content Amplification Strate...

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Hashtag Quantity – How Many Hashtags Should You Be Using?

    Hashtags are all over the place on social media. It’s hard to scroll through a feed on any network and not see at least a handful of them. But one question that some legal marketers may have is how many hashtags they should be using. What’s the ideal hashtag quantity? Should you be using the same […] The post Hashtag Quantity – How Many Hashtags Should You Be Using? appeared first on .

  • Should Your Law Firm Use Facebook Advertising? (A Data-Driven Answer)

    I think most legal marketers would agree that Facebook is a potent marketing platform. If you’re looking to reach a large scale audience (there were 1.86 billion monthly active users in the fourth quarter of 2016), look no further than Facebook. But here’s a question. Should you experiment with Facebook advertising where you pay money for […] The post Should Your Law Firm Use Facebook Advertising?...

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Increase Engagement (and Conversions) By Using Data in Your Blog Posts

    What are your law firm’s goals when blogging? You might say that you would like to get more leads, boost engagement and keep visitors browsing for longer so that many inevitably become clients. Of course there are multiple ways to go about this. But one of the most effective is to create data-driven blog posts. Using data can […] The post Increase Engagement (and Conversions) By Using Data in Your...

  • Lackluster Conversion Rate? Declutter Your Landing Page

    You’ve spent time meticulously crafting your law firm’s landing page. You’ve included a wealth of information to walk leads through the sales funnel with the hope of converting those leads into clients. But a common mistake that some legal marketers make is going overboard on their landing page. They include so much information to the point that […] The post Lackluster Conversion Rate? Declutter Y...

Best Legal Practices

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 Tools for Generating Titles for Your Legal Blog

    If you’ve been legal blogging for an extended period of time, you probably know how much of a struggle it can be to push out fresh content. In fact, “57 percent of marketers say producing content consistently will be their biggest struggle in 2017.” A big part of this struggle is simply generating titles that […] The post 3 Tools for Generating Titles for Your Legal Blog appeared first on .

  • 6 Types of Visual Content That Aren’t Infographics

    Visual content is bigger than ever. In fact, “37 percent of marketers said visual marketing was the most important form of content for their business in 2017, second only to blogging (38 percent).” But when it comes to producing high-quality, A+ content, some legal marketers aren’t sure which format to use beyond your basic infographics. […] The post 6 Types of Visual Content That Aren’t Infograph...

  • Does Your Law Firm’s Site Need an SEO Audit?

    Google alone receives over 100 billion searches per month. But if your law firm isn’t utilizing sound SEO practices (on-site, off-site and technical SEO), you’re failing to capitalize on your piece of the search engine pie. If you’re not getting the results you’re looking for in the form of organic traffic and a high conversion […] The post Does Your Law Firm’s Site Need an SEO Audit? appeared fir...

  • 3 Content Marketing Tips to Save Time (Without Sacrificing Quality)

      There’s no denying the impact of a well run content marketing campaign. In fact, “content marketing costs 62 percent less than traditional marketing and generates about three times as many leads.” It was even voted as the number one rated digital marketing technique of 2017 by Smart Insights. But one critical problem of this […] The post 3 Content Marketing Tips to Save Time (Without Sacrificing...

  • How to Optimize On-Site Search on Your Legal Site

    User experience (UX) is everything. Provide an enjoyable UX and your leads will hang around for longer with many ultimately converting. Provide a poor UX and you’re going to end up with a high bounce rate and poor conversion rate. One particular way you can improve your site’s UX is to offer an on-site search […] The post How to Optimize On-Site Search on Your Legal Site appeared first on .

  • Which Digital Marketing Techniques Deserve the Most Attention in 2017?

    The digital marketing explosion that’s taken place over the last decade has created immense opportunities for law firms. Now you can connect with a large portion of your demographic with ease and with little investment. But considering the rate at which this medium evolves, it begs the question: Which digital marketing techniques deserve the most attention […] The post Which Digital Marketing Tech...

  • 5 Useless Web Design Features Your Law Firm Needs to Ditch ASAP

    Your law firm’s website should result in a positive user experience (UX). Not only can a bad UX diminish the impact of your website, it can hurt your conversion rate and even your SEO. One mistake that’s commonly made is integrating useless web design features that don’t produce any legitimate results. Instead, they merely detract […] The post 5 Useless Web Design Features Your Law Firm Needs to D...

  • Facebook Marketing for Your Law Firm in 2017

    Some people think of Facebook as “the old man of social media,” meaning it’s not as hip or cool as some of the newer, trendier networks. But there’s no denying the immense influence it still has. Brand Watch even found that it had 1.71 billion monthly active users as of June 2016, and 38.6 percent […] The post Facebook Marketing for Your Law Firm in 2017 appeared first on .

  • 7 Traits of Top Legal Bloggers

    Legal blogging gets results. We know this for a fact. More specifically, “Marketers that use blogs get 67 percent more leads than those that do not.” Also, “Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.” But some legal bloggers are inherently more effective than others. They’re the […] The post 7 Traits of Top Legal Bloggers appeared first on .

  • What Can I Expect for SEO in 2017?

    You could argue that SEO evolves at a faster rate than any other digital marketing medium. Not only do you have to use the right techniques to have success, you must perpetually tweak them to maintain your search engine dominance. 2017 should prove to be an interesting year, and experts are predicting several major trends […] The post What Can I Expect for SEO in 2017? appeared first on .

Best Legal Practices

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Google to Penalize Popups – What This Means for Your Law Firm’s Website

    Popups are an interesting thing. On one hand they’ve been proven to increase conversions and sales. On the other hand, they can be incredibly annoying and detract from the overall user experience. In a worst case scenario, they’ll send potential clients running never to return. Google recently announced that they will start cracking down on […] The post Google to Penalize Popups – What This Means ...

  • 5 Legal Website Trust Killers to Avoid

    The moment a visitor lands on your law firm’s website, you need to establish some level of trust and begin moving them through the sales funnel. When there’s a lack of trust, you’re likely to experience a higher than average bounce rate, and the majority of your leads with be squandered. That’s why you need […] The post 5 Legal Website Trust Killers to Avoid appeared first on .

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