Bergen County Professional Women's Network

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Cracking the Code to Client Lifecycle Marketing

    In a world where 47 percent of consumers would take their business elsewhere within a day of experiencing poor customer service, how is a company to keep customers for the long term? In the “old” days, it was referred to a retention marketing. Today, it’s called lifecycle marketing and it’s a process where you nurture relationships with clients as they move through their life cycles. Example ...

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 Trade Show Business Building Tips - Guest Post by Aparna Mulchandani

    The top 3 goals for exhibitors at trade shows are brand awareness, lead generation, and relationship building. 81% of Trade Show attendees have buying authority. (*Trade Show News Network) If you are participating in a trade show you should really begin planning at least 3 months ahead of time. If you are in a service business – keep in mind that the exhibitors are potential clients too.  E...

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • SSL Certificates and the Impact on Your Website

    In January, you might have heard that Google was implementing a mandatory requirement for all websites that appear in its Chrome search engine to have an SSL certificate applied.   The protocol uses an SSL Certificate (Secure Sockets Layer), which encrypts information sent between your website and its server. Even if you have a sharefile, dropbox, portal, etc., on your site, SSL is an additi...

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What does applesauce canning and marketing have in common?

      For the past few October’s my husband and I canned applesauce. As we were putting the jars into the boiling water – the final step, it got me to thinking how the process we just went through applied to marketing. How It Applies to Marketing Timing is key. Apples are at their farm market peak in late September to early October. In marketing, you need to know when the best time to market you...

  • A Note of Thanks

    By Donna Gould, Open Heart Creative   With Thanksgiving just a month away, a blog post about giving thanks may seem a bit too obvious. But this isn’t about going around the holiday table and sharing something you’re grateful for.   It’s a reminder about the incredible power of the Thank-You Note.   In day-to-day life, the words “thank you” can have a big impact on how you’re perceived. Sayin...

  • How Effective is Direct Mail? Guest Post By Aparna Mulchandani

    Have you seen one of these lately? Chances are you probably have one – just like it - close by. I bet you empty it regularly.  I am sure you look through its contents as you walk away from it, every day. Then you separate out what is important, what is interesting and what is obviously destined straight for the recycling container. And every once in a while – it prompts you to do something....

  • The Joy of Being Wrong (originally posted by Amanda Trigg at www.letstalkaboutdivorce.com)

    Everyone knows the great feeling of being right about a fact, an expectation or the best way to accomplish a task.  We learn from our achievements happily.  Learning from our mistakes can be just as valuable and therefore, joyful - on some level.  I learned this in a fun way over the holidays.  I gloomily predicted traffic and long delays on my family's Christmas road trip.  When we hit almost non...

  • What’s Your Magic Word

    By Donna Gould, Open Heart Creative What if one word had the power to help you connect more deeply with your customers? To see your products in a new light? Or to guide you on your path to something bigger and better?   I’m not sure where I first came across the idea of choosing a word to guide my year. But as the calendar turns to January, I find that doing so has now replaced my old habit of ...

  • Gift Yourself

    By Donna Gould, Open Heart Creative  It’s that time of year!   When we get caught up in the mad whirl of shopping, decorating, candle lighting, and celebrating with friends, colleagues, and family. When we get ready to say “buh-bye!” to the old and ring in the new.   When work can feel like it’s all that stands between us and some holiday cheer.   What better time to rekindle a little joy– ...

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Brand Storytelling: It’s Personal

    We hear buzzwords like personal branding and brand storytelling tossed around a lot. We’re told how important it is to find our brand voice and to be authentic.   But what the heck does this really mean?   In the spirit of Halloween, let’s say it’s about stepping out from behind the mask. Authenticity is having the courage to be who you really are – not some idealized, airbrushed version – and...

Bergen County Professional Women's Network

Category: Content
Type: Blog Article

Generated 7 months ago

New blog posts detected

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in