BCMA

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Branded Content in Hungary

    BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from across the globe. Our new exclusive series, BCMA World View, gives you an insight into what is happening in the wonderful world of branded content around the world. Focus on Hungary – Changes in content consumption, multiscreen...

BCMA

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Partner Event: D&AD Festival 2017

    We are delighted to continue our partnership with the D&AD and support their Festival for 2017, taking place in London, between the 25th and 27th April. This year, each day of the Festival is organised into distinct themes: Tuesday, 25 April – The Earth Will Shake: This is a day of responding to the big issues our world faces. D&AD want to inspire you to build a better, fairer and more sustainable...

BCMA

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • BCMA Leadership Series: Entertainment Matters for Branded Content

    What’s hot in global entertainment? Join us for this BCMA Leadership Series breakfast event in partnership with Endemol Shine Group and Lions Entertainment to explore the latest trends in the global content market. We will be taking this opportunity to hear from our global partner Endemol Shine Group, the driving force behind hit shows such as Big Brother, Black Mirror, Broadchurch, Hunted and Mas...

BCMA

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • New Video: One Extraordinary Day in Branded Content

    BCMA Presents: ONE EXTRAORDINARY DAY IN BRANDED CONTENT is produced for The Branded Content Marketing Assocation – BCMA and showcases the event hosted in the midst of BVE 2017. We heard from not one, but two Knight’s of the Realm – Sir John Hegarty (Creative founder BBH and Chairman of Electric Glue) and Sir Peter Bazalgette (ITV Chairman), an Adventurer/Explorer – Alastair Humphreys and a Gamer –...

BCMA

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • For The Love of Branded Content – Part 2

    The Expert’s Views (Part 2) With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. The BCMA is in a privileged position to have access to the leading...

BCMA

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • One Extraordinary Day in Branded Content

    Well it certainly was an ‘Extraordinary Day’ at the recent BCMA event in the midst of BVE 2017. We heard from not one, but two Knight’s of the Realm – Sir John Hegarty (Creative founder BBH and Chairman of Electric Glue) and Sir Peter Bazalgette (ITV Chairman), an Adventurer/Explorer – Alastair Humphreys and a Gamer – Tim Mines AKA Spamfish. Add to this speakers from MediaCom Beyond Advertising/Me...

BCMA

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • D&D Festival 2017

      Will you be going to D&AD Festival 2017 this April? Back for a second year to bring you the biggest hive-mind of creative excellence across the industry, D&AD Festival will host events from morning to evening, with speakers this year including Refinery29 founder Piera Luisa Gelardi , Zane Lowe, Creative Director at Beats1, design legend Stefan Sagmeister and Kickstarter CEO Yancey Strickler. Not...

BCMA

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Wonderful World of Branding [Content]

    I’ve spent the last couple of years pushing myself in the ad world, in particular with branding and branded content, by educating myself, attending conferences and conventions, meeting with top EPs, MDs, ECDs as well as a few CEOs. I’ve visited over a dozen countries and have studied the cultures, customs, and environments in each place that make it unique. This has opened my eyes to the wonderful...

BCMA

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The B2B Marketing Expo 2017

    This year, we are delighted to announce our official partnership with the B2B Marketing Expo, UK’s leading event offering latest trends, ground-breaking innovations and industry advice to Marketing professionals. The two day event returns to ExCeL London on the 28th and 29th of March 2017 and will be packed with with the critical advice, cutting edge ideas, and the latest technological resources y...

BCMA

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • BCMA Presents…One Extraordinary Day in Branded Content

    A Personal Invitation from the BCMA The BCMA presents a unique opportunity to connect with all the participants in the creation of Branded Content. BCMA: One Extraordinary Day in Branded Content For the first time ever, the BCMA has created an exclusive invitation only event, within BVE 2017. It will take you on an incredible journey, guided by industry leaders, through every step in the creation,...

  • The B2B Marketing Expo

    Date: 28th & 29th March 2017 Location: ExCeL, London The B2B Marketing Expo is back and with more expert speakers, masterclasses, suppliers and networking than ever before! Over 10,000 senior B2B marketing professionals are heading to ExCeL, London on March 28th & 29th (it’s the fastest growing Marketing Exhibition in Europe). The show offers the perfect platform to find out about latest trends, t...

  • BCMA Partners with Brand Film Festival

    The Brand Film Festival made its debut in New York 2016, celebrating the best of brand storytelling throughout America. As a result of the festival’s incredible success, industry leading brands PRWeek and Campaign are introducing the festival to London. As it becomes harder to reach audiences through traditional media, innovative brands are transforming the marketing business with the use of brand...

  • Branded Content in Portugal

    BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from across the globe. Our new exclusive series, BCMA World View, gives you an insight into what is happening in the wonderful world of branded content around the world. Focus on Portugal – The advertising landscape has changed as w...

  • Creativepool believes ‘Creativity will save us’

    With the New Year now in motion, the Creativepool community is looking back on what has been a particularly strong though demanding year for creative work with the announcement of the theme for the Annual 2017: ‘Creativity will save us’. Creative work is about sharing information, evoking emotions, and changing opinions. With the general feeling of uncertainty throughout 2016 due to unexpected eve...

  • DRUM, Head of Strategy joins UK Advisory Board

    James Larman is a strategist who has been helping brands create entertainment all through his career – even when it wasn’t recognised as such and ‘content’ was only something media publishers did! As a planner at OMD UK he helped Tetley’s Bitter create a new partnership with England Rugby. Together with the Telegraph they recruited a team of past England players and commentators to create, record ...

  • Endemol Shine Group Joins As First Global Member

    The Branded Content Marketing Association (BCMA) has signed its first Global Member, leading production powerhouse, Endemol Shine Group. Endemol Shine Group has seen a huge growth in brand funded content, including a European partnership with Coca-Cola for CokeTV and a Cannes Lions award winning campaign with Media Markt. Their global hits include Masterchef, Peaky Blinders, Big Brother, Black Mir...

  • Rise of the machines

    In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and – spoiler alert – some even start to think like conscious human beings.   Artificial Intelligence has, of course, long been a science fiction staple, but now through Amazon’s Alexa, Apple Siri and Google Home devices we’re beginning to welcome AI as science fact. We have AI i...

  • What’s next for marketing?

    In our era of digitalization, we may all wonder; what is next for marketing? Some might say that in the future user-generated content shall be foremost in the minds of every social media savvy publisher, whilst others might suggest that micro-targeting and hyper-personalization will go mainstream. A third stance may be that as more and more brands embrace storytelling, they will shift the nature o...

  • Thinking Inside The Box: what Branded Content Producers can Learn from TV Production

    In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street brand. ‘Us’ being my business partner and me, and they contacted us because we were running a production company making award winning documentaries. I was, needless to say, surprised – we worked with broadcasters, not agencies. We were ‘tele people’. They explained that t...

BCMA

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • “TRANSMEDIA STORYTELLING”

    “TRANSMEDIA STORYTELLING” by Pablo Muñoz (CEO of FCB Spain & VP of BCMA Spain)and Daniel Calabuig (Creative Director of DDB Spain) Chapter 1 “Transmedia. The art of storytelling for the 21st century” There probably isn’t a single reason behind the boom in transmedia narrative. The appearance of more and more interactive media, their capacity to provide more immersive, participatory experiences, al...

  • Clive Owen to Reprise Role as “The Driver” in BMW Films’ ‘The Escape’

    After 15 years off the road, BMW Films is bringing back its series of short films with Clive Owen reprising his role as “The Driver.” The new short, titled The Escape, is being directed by Neill Blomkamp (District 9, Elysium) and co-stars Dakota Fanning, Jon Bernthal and Vera Farmiga. Presented as an homage to the original series — which featured Owen and such A-list directors as Alejandro G. Inar...

BCMA

Category: Content
Type: Blog Article

Generated 6 months ago

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